Insights 39: HOW TO WRITE EMAILS that land $500k deals

“Professional” marketing emails are cringe.

The fancy borders.

The perfect alignment.

The polite corporate language.

My Golden Rule of email marketing:

If you’re NOT actually publishing a Myer catalog:

Don’t send a Myer catalog looking email with borders and sh*t.?

When they see all the borders and frills.

Your audience knows you’re not emailing them personally - but they want to at least FEEL like you are.

They expect:

• A real email from a real person
• No border, no frill?
• Some effort made to entertain them (even if it fails)
• A succinct message which respects their TIME

So…

• Keep it short
• Keep it no frill (like you wrote it from your phone)?
• Show your ACTUAL personality
• Don’t try too hard!!

Some people even recommend inserting typos and bad format ting strategicaly - that’s opshunal, but it 100% works! ??

And just to brag a little..

1 of our new clients signed up for our Linkedin + email service.?

He hadn't ever sent a thought leadership email to his 13k email data base.

We “kept it real”.

Right after his very FIRST EMAIL went out, here’s the message he sent me:

OK, lecture over. I’m sure you get it.

So: Do you want to see the email which landed my client a $500k+ lead?

Check it out ?? www.areyoub2b.com/conekt-email

Psst I drop all the latest insider tips & secrets as I see it happen into my linkedin-secret-family group. You can request to join my secret group here.