Insights 21: Yes or No? Organic social media marketing

Most advertising agencies stay away from selling 'organic' social media content.

Yet, they themselves use organic to acquire clients.?

REASON:?

Because it's HARD.

It's hard to MEASURE Organic ROI.

It's EXPENSIVE to create GOOD CONTENT CONSISTENTLY.

I drew this diagram to highlight the skillsets and team you need to create quality content consistently. It gets expensive quickly when you inhouse this ????

PS The above diagram is just a ballpark. For more senior talent, you may have to pay double.??

DON'T GET SCARED.?

Good organic content can drive HUGE impact.

Over years, it can be more cost effective than paying for ads.

But it's only for those who have PATIENCE to wait. Who develop their skills and network.

If you are wanting to play the ORGANIC game, here are some tips ????

1. Devise a Strategy

• Be clear on your target audience

Job Title:

Location:

Size of organisation:

• What topics could you provide expert advice on which would be valuable to your target audience?
• Select a media format which will help you communicate this value:

Video

Illustration

Carousel

Text posts?

2. Start with a catchy opening line

The secret to doing well in organic is the first 3 lines and your last 3 lines.

First line, write?something which grabs attention. Which evokes emotion.

We like to keep it 4-5 words max.

"I had to share this"

"Don't read this"?

After the first 3 lines, LinkedIn hides the rest of the text behind a "See More" button.

Your aim is to get readers to press the 'See More' button.

This is an important signal to LinkedIn that your post is valuable.

If your readers are spending a lot of time clicking and reading your post then LinkedIn will show your post to more viewers on their feed.

To help you start writing Organic posts?here is a resource:?

Use it as inspiration to write catchy opening lines so you can WIN using organic social media.?

3. Use hashtags:?

According to the LinkedIn Algorithm report, including 3 - 5 hashtags in a post is optimal and will get you a 22% boost in post views from LinkedIn.

You will also start to see more posts with that hashtag as you use it.

However, don't just put ANY old Hashtag in.?

It's super annoying when you see people hashtag #cat #dog #mum. Don't do that. This isn't Instagram.

There are only a handful of LinkedIn hashtags which have sufficient followers.

For example #artificialintelligence has over 2,000,000 LinkedIn followers! So this is a relevant hashtag to include, if you're posting organic content about AI.?

So before you hashtag away, research how many followers the hashtag has. And if it has substantial following or is a very niche topic that you are an expert in, you can go ahead and include it.

Tip:?Researching hashtags is also a great way to see posts in your industry and find people and companies to follow and connect with.

Here are some top LinkedIn hashtags we use and follow.

See if you can add any of these into your next piece of content to maximise viewership.

#Innovation???????? 38,677,574 followers

#Technology???????? 26,352,015 followers

#data???????????? ? 6,128,617 followers

#Artificialintelligence?? 2,424,549 followers

#Entrepreneurship??? 22,650,622 followers

#Strategy?????????? 5,064,697 followers

#startups?????????? 21,172,131 followers

#venturecapital?????? 19,249,715 followers

#investing?????????? 14,360,105 followers

Tip:?You can create your own personal hashtag to use with all your posts. Which allows you (and followers) to quickly find all your posts in future.

4. Incorporate a Call To Action (CTA):

Once someone has hit the see more button and read all the way down to the end of your content, what’s the next natural step for them? Is there anywhere for them to go?

Or did you just give them something to flick past?

You’ve got to have a quality CTA attached to your content if you want to win using organic social media.

Examples include:

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Like this post?

Hit the [??] on my profile

? Follow me if you want to be notified about my next post??

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Want to unlock the power of LinkedIn? Subscribe to my newsletter

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Looking to learn more about angel syndications &?#venturecapital, check out my upcoming course here ????

https://bit.ly/angel_school

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Tip: If you are driving traffic to a link in your CTA, use UTM parameters or?Bit.ly?to track how many clicks your social post received. This will help with attribution and ROI tracking.

5. Tagging connections in posts and comments. Make sure they don’t miss it:

Thought you might find this relevant @...

How simple is that?

If you think certain people in your connections would love to read your content or get value out of it - why wouldn’t you let them know?

This includes but isn’t limited to:

• New connections
• Someone you had a call with
• Past/Current customers and partners
• Potential customers

A word of warning.

DON’T OVERDO IT!

You don’t want to pester every single connection, every single time you post.

It’ll just become a turn-off. You know you wouldn’t like it either, so make sure to mix it up a bit.

Linkedin penalises tags. So I recommend if you wish to tag, do it a few hours after posting or 1 - 2 days later, once the post has had its time on the newsfeed.

SOUNDING LIKE TOO MUCH WORK??

If doing all of the above seems too much and you want a team to just do it all for you.?

Book in a call with my team and and we'll do it all for you ????

Happy organic content creating,