Insights into the 2024 Corporate Sponsorship Landscape

Written by: Ashley Herod

Our friends at Accelerist shared a great report with ground breaking insights into the 2024 corporate sponsorship landscape, with specific focus on the evolution of events. We’ve pulled together a highlight list of the latest trends, how your charity can make the most of them, and approachable strategies to implement in 2024.

The Good News: 2024 trends show a rise in CSR and social responsibility sponsorships by brands, recognizing their positive impact on brand image, trust, loyalty, and sales. Sponsorship is no longer a nice add on to marketing plans, it is crucial. Most notably, 44% of corporate markets are increasing their budgets for strategic sponsorship.?

The Trends:

Embracing Hybrid Events: The Best of Both Worlds

Hybrid events have emerged as a game-changer, allowing charities to extend their reach beyond the physical venue to a global online audience. This approach caters to the growing preference among sponsors for engagements that offer both in-person interaction and digital connectivity.

Ideas to Apply: A charity organizing a fundraising gala could complement the event with a virtual live stream, interactive social media campaigns, and a dedicated event app. This not only increases participation but also extends the event's visibility and impact beyond the physical venue.

Focus on Measurable Results: Emphasize the collection and presentation of data to illustrate the impact of sponsorships. Clear, measurable outcomes are persuasive tools in securing and retaining sponsor interest.

Practical Tip: Ensure your sponsorship packages are offering clear and measurable outcomes. Utilize analytics tools to track and report on key metrics from your events and digital campaigns. Presenting this data to sponsors not only demonstrates the value of their investment but also helps build stronger, evidence-based partnerships.

Digital Dominance: Leveraging Technology for Engagement

Digital is where it's at, with 81% of corporate execs putting a premium on online presence. From social media to event apps, digital platforms are essential.? Rather than being intimidated, get creative! Think sponsored challenges in your app or exclusive social media content. It's all about giving sponsors some love online.

The overall takeaways: Embrace the blend of live and digital, keep an eye on those metrics, and pump up your digital game. This way, your charity won't just meet sponsor expectations—it'll surpass them.??

What resonates with you and your team to jump on for your event sponsorship this year?

If you have any questions or need a little extra help from a BridgeRaise team member reach out to us.