Insight Narrator : How Agentic AI prevent hallucinations in CX Management
Federico Cesconi
Founder & CEO @sandsiv the number one CXM solution powered by ?? AI | Author | In love with NLP using transformers
In an era where consumers have unprecedented access to platforms for sharing their opinions, customer feedback has emerged as a vital resource for businesses. The top online review statistics in 2024:
Source: Online Review Statistics: The Definitive List (2024 Data)?- Luisa Zhou
Context: The Role of AI-Driven Analytics in Extracting Insights from Customer Reviews
While the volume of customer feedback can provide a treasure trove of insights, the sheer amount of data presents a significant challenge. Traditional methods of analyzing customer reviews are time-consuming and often lack the depth required to uncover actionable insights. This is where AI-driven analytics come into play. By leveraging artificial intelligence, businesses can process vast amounts of feedback quickly and accurately, extracting meaningful insights to inform strategy, improve products, and enhance customer experiences. However, not all AI systems are created equal; some are prone to "hallucinations," where the AI generates false or misleading information, leading to potentially harmful business decisions.
Hallucinations are instances where the AI creates false, misleading, or nonsensical information that wasn't part of the input data. These hallucinations can be problematic, especially when the output is used for decision-making in critical contexts like business, healthcare, or law.
How can Agentic AI prevent hallucinations?
Agentic AI is designed to mitigate the issue of AI hallucinations through a combination of advanced techniques that ensure the reliability and accuracy of the generated content. Here’s how Agentic AI can prevent hallucinations:
1. Contextual Understanding and Grounding
2. Enhanced Training Techniques
3. Robust Validation Mechanisms
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4. Explainability and Transparency
5. Controlled Creativity
6. Cross-Model Collaboration
In the latest article I wrote, you can find a practical example of using Agentic AI with Disneyland Paris as a case study. In this example, agents are utilized to retrieve data that has already been summarized and calculated by SQL functions (the tools used by these agents). The verified results are then passed on to either LLM or SML models to generate insightful comments and analyses.
Let's dive into a practical example
Imagine you're tasked with analyzing 130,000 customer comments about Disneyland Paris. If you simply feed all these comments into a Large Language Model (LLM) without any additional support, the LLM might generate unreliable results. For instance, when trying to determine how often certain topics or sentiments appear, the LLM might struggle with the necessary mathematical calculations, leading to flawed or inaccurate conclusions.
Now, consider the agentic AI approach. Instead of relying solely on the LLM, the task is broken down into smaller, more manageable sub-tasks. For example, before any sentiment analysis is performed, an agent specifically designed for data processing would extract the key terms from the comments. Another agent, equipped with mathematical tools, would then calculate the frequency and correlation between these terms, ensuring the results are mathematically sound.
Once these calculations are completed and verified, the results are passed on to an LLM. At this stage, the LLM can use accurate data to generate actionable insights. For instance, if the analysis reveals a strong correlation between "long wait times" and "negative reviews," the LLM can suggest targeted improvements for Disneyland Paris.
In this way, the Agentic AI approach ensures that each step is handled by the most appropriate tool or agent, avoiding the pitfalls of relying solely on an LLM for complex, multi-step processes. The result is a more reliable, accurate analysis that leads to actionable insights based on solid data.
Using Agentic AI ensures the extraction of high-quality insights. If you're interested in running a trial with your data, feel free to contact me on LinkedIn.
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sandsiv+ specializes in customer experience management, focusing on understanding and replicating human reasoning processes. We use AI to accurately reproduce, enhance, and improve how businesses engage with their customers. Our methodical approach ensures that our solutions are precise, reliable, and tailored to optimize customer interactions—because we believe there's no room for guesswork when it comes to keeping customers happy.
Founder & CEO @sandsiv the number one CXM solution powered by ?? AI | Author | In love with NLP using transformers
1 周Download an Insight Narrator Report example here: https://sandsiv.com/wp-content/uploads/2024/09/Disneyland_Paris_3_Parks.pdf
CEO of Capptoo Life Science and CXO at CX Advisory - Leading a team of +100 People that help you to drive CX Strategies, Innovation and Results | 25+ Years in Pharma, Healthcare, and FMCG | CX, AI and VoC practitioner
1 周Thanks for sharing Federico Cesconi