An Insight to the How, Why and What of ZIPI
Sukrat Ray
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What is ZiPi ?
What is the concept behind it, Why did you make ZiPi ?
How does it work ? How do you make money ?
What is that you are really trying to achieve with ZiPi ?
We often come across these questions while discussing about ZiPi with our friends, family, fellow entrepreneurs and potential investors.
“What we are trying to achieve with ZiPi?” is the favorite one. We usually start by saying we want ZiPi to be in India, what WeChat is in China. This statement generally has to be followed by saying that with over 500mn daily users, people use WeChat for everything from purchase goods, track exercise activity, catch up on news or stay connected to friends. Integrating multiple apps from the daily life of a user in a single application on his phone WeChat is paving the way for so much more that just chatting.
WHAT IS ZiPi?
Today, we have an app for everything. And, we keep switching between multiple apps because there is a limit to the no. of apps we can have in our mobile and few apps are just need-based applications. Business Insider mentions that we abandon 95% of downloaded apps due to lack of space and poor frequency of usage. We made ZiPi as an answer to this problem.
Adding to this problem is the pace at which the technology advances. We have created a platform where technology no longer remains a barrier for anybody from colleges to social communities, from local businesses to multinational companies, ZiPi is an affordable technology partner for everybody.
HOW DOES IT WORK ?
Working on the app-within-an-app model, ZiPi is an hybrid of native and web based applications allowing it to unlock the true potential of your smart phone. ZiPi is a strong amalgam of Technology, Content & Services. We partner with various specialised apps and service provider and integrate their content and services in ZiPi to provide a seamless one stop solution to the user.
By integrating apps of local businesses on our platform and providing chat based assistance, we act as a bridge between the user and the business. For e.g. why does a company providing fast and effortless laundry service to the user have to be dragged in the app race? Is it not convenient for both the laundry service to just integrate with ZiPi and reach to the right user looking for the service at the right time?
ZiPi is a highly robust platform which gives the business complete freedom to customize the experience that a user has while interacting with the business and to offer incentives to its loyal customers over our application.
HOW DO WE MAKE MONEY?
Not everything’s about money, what really drives us is the passion of bridging the gap between the business, services and the users. As a bedrock principle we decided that ZiPi will never add to the burden of the user. The businesses and services are happy to share their earnings from the revenues we help them generate.
WHAT ARE WE TRYING TO ACHIEVE WITH ZiPi?
“ In a world of dogmatic specialists, it’s the generalist who ends up running the show. It’s the big-picture generalists who will predict, innovate, and rise to power fastest. “ said Tim Ferris.
The hybrid structure gives us the freedom to explore opportunities beyond imagination and customize and integrate anything and everything into the application to provide user with both conventional and unconventional solutions to their needs.
As technology becomes a commodity with the democratization of information we simply want to become the app in the user’s phone which is a one stop solution to all his needs and want to make technology easily accessible for the business and services so that they can reach out and serve better to the users.
We see ZiPi as an omnipotent robust platform which provides customized resources, solutions to a user for all his possible needs.