Insight Communities – One Size Does Not Fit All
Like many things in life, the approach to building and managing a successful Insight Community is not ‘one size fits all’, it’s varied and ever changing, and thus needs to be flexible.
It’s important to understand that every brand or organisation has differing needs and challenges. Often these requirements focus around budget, resources, commercial climates and knowledge gaps.
When building and implementing an Insight Community no two companies have the same foundations, nor do they have identical in-house teams ready to go. Therefore, with so much differentiation between starting blocks, why should companies have to be rigid on what options they choose?
Currently the marketplace is showing two approaches, self-service or fully managed. Both have their benefits…
The 4 key benefits of a self-service approach:
The 4 key benefits of a fully managed approach:
Brands or organisations should be able to manage their own communities as little or as much as they require, whilst being supported by a trusted partner who is there to advise on strategy, implementation and ongoing management. The partner should also be available to assist with a spectrum of additional services if required.
Our belief is that you shouldn’t have to be rigid. As your business objectives change and develop, you need a model that can adapt to these external factors…
You need a Hybrid approach – the ability to combine the different elements of both self-service and fully managed to suit your needs.
At ResearchBods, it’s the flexibility and support we provide (along with many other things) which we believe sets us apart from other providers.
Our dedicated team thrive on creating bespoke Insight Communities tailored to the unique specifications of brands and organisations. If you’re interested in learning more about how we can help you harness the voice of your customer, we’d be happy to discuss these further.
Click here for a concise overview of what the ex-plor Insight Community platform can offer.