Insight Bites, Issue 12

Issue 12 of Insightful Bites is here, to get your teeth into!?

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Each month,

the Sharp Relations team saves

you time by collating the latest trends and insights from

the hottest topics in the world of food and drink.?

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Here’s what we think you need to know…?

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Topics that were hotter than an air fryer at Bread & Jam’s Inaugural Foodservice Summit, where our Founder AJ Sharp chaired a panel. As follows...?:?

1.???Rushina Shah from Insane Grain advised everyone to focus on.?…(read more)

2.????Alex Wright from DASH Water Shared his advice about building relationships... packaging... and much more .?…(read more)

3.????Aaron Duffett shared the Lucky Saint strategy for launching…(read more)

4.????Biff Burrows from Biff’s Plant Shack offered some great insights into spreading your risk….…..…(read more)

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You heard it here first (months ago now) but?we’ll say it again, frozen food is having its moment and this was very evident at IFE 2023 last week. Hot Frozen Topics included: ?

1.??????How Frozen Food is set to be sub-zero this year:?Denise Rion from the British Frozen Food Federation who shared her thoughts on the The growing frozen opportunity ….….…(read more)

2.?????Nick Downing, Commercial Director of IGD talked about the huge potential for brands to create impactful messaging in the frozen aisle. He shared insights around what good really looks like….…..…(read more)

3.?????Stand-out frozen innovation:??A brand new brand which created an unprecedented stir at IFE was….…(read more)

4.?????Other trends hotting up at IFE included ….…..…(read more)?

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If you loved this, then please do read all the latest news from Sharp HQ here.??

We exist to help the ‘good’ brands to grow. You’re welcome to book a call with one of our team to find out more.?

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We’re collecting some insights of our own if you don’t mind helping please? Would you mind filling out this quick survey please? https://forms.office.com/e/TZ3Y7WUfpb

It is multiple choice and takes less than 5 mins and would be an enormous help to the team. Plus, you can win a free mentoring session! We are very grateful.