Insider’s glimpse into the impact of micro-warehousing on eCommerce fulfillment

Hello everyone,

We’re back with the 10th edition of Logistics Lens, the Blowhorn weekly newsletter on logistics and fulfillment.

Every week, we delve into insights from the industry, share inspiring success stories, and offer expert tips and suggestions on how to leverage the power of logistics to grow your business. For this edition, we are focusing on the many benefits of micro-warehousing and how it is transforming storage and delivery dynamics.?

In 2018, Blowhorn introduced the concept of micro-warehousing for inventory storage in India. The micro-fulfillment concept embraces a just-in-time inventory management approach, ensuring that products are retained for no more than a day. The inventory is strategically stored within a network of closely situated storage facilities located in high-demand postal codes. It not only reduces the capital investment required for inventory but also enhances operational efficiency and minimizes resource wastage.

In the present landscape, fulfillment enterprises are shifting away from conventional warehouses and embracing micro-warehousing to facilitate exceptionally swift last-mile deliveries. It's plausible to assert that micro-warehousing could very well be the next paradigm shift in the realm of fulfillment.?

In this article for The Times of India, our CEO Mithun Srivatsa explains why micro-warehousing is the key to fast-tracking the supply chain in 2023.?

But how exactly does micro-warehousing work? At Blowhorn, we follow a step-by-step process that ensures that all goods are stored safely and delivered to the customer within a day or two. The following article delves deeper into Blowhorn’s micro-fulfillment strategy that has been a roaring success so far:

As long as we are on the topic of micro-warehousing, we must highlight the business impact of this innovative fulfillment solution. Here’s a comprehensive list:

• This concept is a game-changer for small to medium-sized businesses. They can bypass the high cost of maintaining their inventory at a warehouse far away from their customer locations, fulfill orders on the same day, and compete with larger companies.

• Direct-to-consumer brands can stock up their top-selling items in micro-warehouses and save on working capital by reducing inventory storage and transportation costs.

• By keeping the inventory closer to customers, micro-warehousing reduces vehicular emissions, making it a sustainable logistics solution.

• Micro-warehousing is a foundational step for same day delivery of goods, which is the reigning consumer demand at present.?

If you’re interested to learn more about this unique concept, check out our detailed explanatory video on Micro-Warehousing and its benefits.?

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Until we meet next week. Thank you for reading and don’t forget to subscribe to Blowhorn Logistics Lens!