Insiders Club Newsletter ??
Moving from Universal Analytics to Google Analytics 4
For those who may have missed it, Universal Analytics (UA) will be replaced by Google Analytics 4 (GA4) on the 1st of July 2023. Passle clients can find out how to make the switch via this article by Ruth Nossek, our Head of Product Design & UX.
ChatGPT & Passle: Calling on Curious Minds!
If you are interested in becoming an AI beta tester and sharing your feedback with the Passle team, read on!
Love it or hate it, ChatGPT is on every marketers radar right now and it presents a huge opportunity when it comes to the thought leadership process. We are looking for feedback on a number of use cases to make sure our interpretations of where ChatGPT can offer value to these processes are indeed consistent with your experiences.?Register your interest via the form in the post.
Finding Inspiration for your First (or next) Passle Post!
Once you've decided you want to create a piece of thought leadership, getting started is, in many cases, the most difficult hurdle to overcome. Staring at a blank piece of paper (or screen) can be a daunting and time-consuming experience and exacerbates the?imposter syndrome?that everyone encounters when authoring their first post. Head of Client Experience, Freddy Dobinson, has you covered in this post of tips for finding inspiration.
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Every Professional Services firm should have a media company inside
Running a media company without the benefit of being able to sell a related high-value product or service has become a very hard way to make a dollar; publishing is nowhere near as profitable as it once was. But the benefits of building an online community, creating events for that community, and then delivering a product or service to that community remain extraordinary.?Co-founder, Adam Elgar, explores this in his post.
"Next-gen software companies will have a media company embedded inside"
Who is your ideal reader? Define them and write for that person(a)
Thought leadership is a great strategy for subject matter experts to carve out a place for themselves in this online landscape and present experience and wisdom in a range of engaging formats. Taking the time to identify, understand and write for your ideal reader will ensure your content is relevant and makes a lasting impact, and in her post, Olivia Backon, Client Success Consultant, shares some top tips for doing just that.
Thought leadership could be even more powerful in an economic downturn
The latest?B2B Thought Leadership Impact Report from Edelman and LinkedIn highlights some of the buying behaviours of B2B decision-makers and C-Suite executives and informs marketers of the value of Thought Leadership during uncertain times. VP Sales, Charles Cousins, shares his key takeaways from the report in his post.