InSider Voice: Unpacking LinkedIn's New Thought Leader Ads
Turn Left | LinkedIn Partners for Africa
Experience business class B2B, and LinkedIn
Your employees are the heart and soul of your brand. LinkedIn’s #ThoughtLeaderAds lets them take centre stage, promoting their content to share your brand's story through the most authentic voices you have. But is this new ad format the future of brand building?
Introducing LinkedIn 's Thought Leader Ads - a new ad format that enables you to sponsor your thought leaders' posts, thereby providing a trusted voice for your brand. It’s a novel take on influencer marketing, shifting the focus from external influencers to those who are an integral part of your organisation.
Why Thought Leader Ads?
The concept is anchored in three fundamental principles.
Thought Leader Ads in Action
This strategy proves impactful across various scenarios showcasing your expertise in a sector, sharing company announcements, revealing product launches, sharing insights on your workplace culture, or sharing major company news.
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Thought Leader Ads Across B2B, B2E, and Corporate Communications
A Naysayer's Perspective
Despite the clear benefits, there are potential pitfalls. Here are some reservations critics have expressed:
Thought Leader Ads present a significant opportunity to enhance brand equity and engagement. But their effectiveness ultimately relies on striking the right balance between leveraging your thought leaders' power and maintaining their voices' authenticity. We'd love to hear your thoughts as you ponder on this new ad format. Share your insights in the comments below!
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Are you ready to take your Thought Leadership strategy to the next level? Whether you're looking to enhance your LinkedIn profile, revamp your B2B communications, or simply need expert guidance, we're here to help. Reach out to our team at Turn Left Media today.
Send us an email at [email protected]. Let's collaborate to amplify your brand's voice and create meaningful, impactful connections. Remember, your LinkedIn Thought Leadership journey starts with a single step. Make that step with us today!
References:
LinkedIn Ads' official guide, TopRank Marketing B2B Influencer Marketing Research Report, Edelman-LinkedIn B2B Thought Leadership Impact Study, 2022.
Turn Left | LinkedIn Partners for Africa , LinkedIn for Marketing , John Bowles , Samantha Olivier , Karla Partner , Dorianne Tharratt , Nawhaal Fakir , Shaileen Davids , Nelly Ndonye , Tunde Ajetomobi