The Insider - September Edition
Inside Out? Community
The professional home for in-house creative leaders. Providing insights, knowledge, connections and recognition.
Welcome to the Insider, your monthly insight into all things Inside Out!
With so much going on across our membership community, awards, and events, this monthly newsletter will provide you with an inside view of the current agenda. We will highlight the hot topics being discussed by our community, share insights and learnings, and keep you posted on what’s coming up.
HOT TOPICS THIS MONTH
Unlocking the Value: Strategies to Measure and Showcase Your In-House Creative Team's ROI
Earlier this month we had the pleasure of hosting a how-to event focussing on how in-house creative teams can measure and communicate their value. Led by Inside Out? Community Advisor Tabitha Winter, this session took a deep dive into what should be measured, the importance of data storytelling, and using data insight to drive improvements.
Here are a few session takeaways:?
?? It is essential to ensure that the metric you choose aligns with both the organisational and team objectives. By gathering meaningful metrics, it should inform your decision making and guide your strategies going forward.?
?? Tabitha presented three different data sets that should be considered:
?? Conducting a thorough impact analysis not only helps you show the value of your creative work but also positions your in-house team as a strategic partner with the organisation. By quantifying your contributions, you can advocate for our team and drive positive change.
THE FUTURE OF IN-HOUSE CREATIVE LEADERSHIP
New Podcast Episodes
This month's guests include:
?? Sian Finnis,?the Senior Director of the Marketing Studio at King, the creators of Candy Crush.?Sian is a dynamic and visionary leader with extensive experience in brand strategy, design, and creative operations. With a rich background in leading high-performing teams and a passion for fostering creative growth.
?? Arjen Klinkenberg,?Creative Director and Brand Guru at Tony's Chocolonely.?With a background in magazine art direction, Klink ( as he likes to be known) ?was not a likely candidate to design the wrapper and build the brand for Tony's Chocolonely, the chocolate bar-with-a-mission. Which is maybe why it turned out as different and disruptive as it has.
Listen to the podcast here.
Please do subscribe so you never miss an episode, and let us know what you think by leaving a quick rating or review.
TOP-TIPS FROM OUR COMMUNITY AND INDUSTRY LEADERS
Every month we will be sharing a top tip from one of our members or special guests.
NEW MEMBERS
We are thrilled to welcome new members to the Inside Out? Community this month. Brands include Vinted, JCDecaux UK, Lubrizo, OVO, Tom Tom, Rank Group, Anyline and British Red Cross.
EVENTS COMING UP
Building your personal brand as an in-house creative leader
? ?Wednesday 16th October, 12.30pm - 13.30pm (BST) on Zoom?
We all know how important branding is when it comes to business. But have you ever thought about how important building your own personal brand is??
Communicating to others who you are, what you stand for, and what you can offer is a key component of being a leader. Those who have a strong personal brand are better equipped to communicate their vision, inspire others, and get a target audience onside.?
This virtual event is designed to equip creative leaders and aspiring leaders with the knowledge and inspiration needed to build their personal brand for both an internal and external audience.
￡49 for non-members.?
Inside Out LIVE 2024?
? Friday 6th December, 9.30am - 17.00pm (GMT)
??Hosted by Canva at Canva HQ, London
Inside Out LIVE will be bringing together in-house creative leaders to give you the connections, insights, and knowledge you need to have creative impact and influence.
Hosted by our friends at Canva, this specially curated one-day event will be in two parts:
?? Part 1 - In the morning we have creative inspiration with special guests who are at the forefront of what is next for brand and creativity.
?? Part 2 - In the afternoon, we are focused on you as an individual and what you need to be the best you can in your role and help you to solve your challenges.
From the art of storytelling, commercial creativity, and brand world building to understanding our physiology to help us be better leaders, our jam-packed agenda has it all. And you get to network with your peers, our advisors and our special guests.
￡350 for non-members.
TRAINING
Leading from the Inside Out?- A leadership course tailored especially for in-house creatives
We have partnered with Inside Out? Advisor and leadership expert Gillian Davis to create a bespoke leadership program especially for in-house creatives. While it includes essential elements of self-awareness and authentic leadership, it goes further to ensure these skills are applied in the context of your business environment, understanding the strategy, marketplace, and priorities.
Course fee launch price:??￡1,250 non-members | ?￡925 members
If you are interested in finding out more, please don't hesitate to get in touch with myself, Sarah Halfpenny, Head of Community, to arrange a discovery call.
Get in touch at [email protected]
You can discover more about what we have to offer by visiting our website.
Thanks for staying connected. Until next time!
Warm regards
Sarah Halfpenny
Head of Community