The Insider - November Edition

Welcome to the Insider, your monthly insight into all things Inside Out!

With so much going on across our membership community, awards, and events, this monthly newsletter will provide you with an inside view of the current agenda. We will highlight the hot topics being discussed by our community, share insights and learnings, and keep you posted on what’s coming up.

HOT TOPIC THIS MONTH

Semiotics: How to unlock creativity with semiotics

Wanting to understand how in-house creative teams can harness the power of semiotics, we invited expert semiotician Cato Hunt to share her insights on how in-house creative leaders can use semiotics to unlock creativity.?

Cato leads Creative Strategy, at a global cultural and creative consultancy that helps organisations become more impactful, meaningful, and relevant by connecting them more deeply with culture.

Our session take-outs:

• Semiotics is the way of understanding sign systems in culture and the way in which meaning is communicated. Everything communicates; therefore, every decision about your brand matters.

• To be meaningful and relevant, you need your brand to have a purpose. To create positive change, you need to collectively understand the brand's meaning.

• Meaning is changing so we need to anticipate and think ahead about the sorts of ideas emerging within your sector or category.

• Cultural insights should be at the top of the agenda. The importance of understanding culture is to understand your brand and your brand's place in culture.

• Brands are swimming in a much wider context, so it’s important to understand the bigger ideas we are trying to connect. Take ourselves outside every day and seek inspiration.

INSIDE OUT??AWARDS

We are excited to share our 2023 Inside Out??Awards Event Highlights video.

Click here to watch!

The Inside Out? Awards?will be back in 2024 and open for entries on Thursday 21st March. Watch this space for all the details.

TOP-TIPS FROM OUR TRAILBLAZING IN-HOUSE CREATIVE LEADERS

Every month we will be sharing a top tip from one of our members.

NEW MEMBERS

We are thrilled to welcome new members to the Inside Out Community this month. Brands include Arup,?Canva, Bloomberg and MVF.

EVENTS COMING UP?

Inside Out? Awards Showcase - Charities

Revealing how charities are harnessing the power of their in-house creative team

Thursday 11th January, 12.30pm -13.30pm?(GMT) on Zoom?

The Inside Out? Awards have always encouraged and attracted a high number of entries from Charities. This year was no exception, demonstrating creative excellence, collaboration, and business impact.

This event welcomes three in-house creative leaders from within the charity sector who will share their team’s award-winning work. They will also share their insights into how they are harnessing the power of their creative teams to have impact and influence in a challenging fundraising landscape.

Campaigns to be shared include:

UNICEF - The C Stands for Children?

Marta Sala Font, Head of Creative, UNICEF

NSPCC - Listen Up, Speak Up?

Lorrin Braddick, Creative Director, NSPCC

Shelter - Cost of Living Crisis

Helen Jones, Creative Director, Shelter

Learn more and register

Inside Out? Awards Showcase

Revealing the very best work, projects, and creative production from the 2023 Inside Out??Awards

Thursday 13th February, 12.30pm -13.30pm?(GMT) on Zoom??

The 2023 Inside Out? Awards revealed the exceptional creative work and storytelling being told from across the in-house creative community. Work that is original, creatively brave, and distinctive. Work that has been created collaboratively with precision and purpose.

This virtual event will shine a light on three distinct campaigns showcasing the stories told and projects delivered by some of the very best in-house creative teams from Waitrose and Partners, Severn Trent Water and Gousto.

Learn more and register

Interested in joining??Please don't hesitate to get in touch with myself, Sarah Halfpenny, Head of Community, to arrange a discovery call.

Get in touch at [email protected]

You can discover more about what we have to offer by visiting our?website.?

Thanks for staying connected. Until next time!

Warm regards

Sarah Halfpenny

Head of Community

[email protected]