Insider: Jan 2025 - Retail marketing and responsible AI

We kickstart the year exploring AI-driven solutions by retail CMOs, then hearing from experts how they are responsibly deploying AI, cloud, and other transformative technology.

Retail’s potent AI adoption

Retail marketers are embracing generative AI, but its value is created by aligning it with business and marketing strategies. Our CMO Radar Retail industry edition reveals that 61% retail firms are using AI across at least five of the seven marketing areas.

Using AI expertly… and responsibly

• Code migration:?Enterprises are in a race to modernize. The answer — code migration! But traditional approaches are slow, so enter generative AI.

• Materials science: Why are researchers combing through a century of data to optimize material structures? Rice University’s research head Prof. Ramamoorthy Ramesh explains the intersection of sustainable energy, materials science, and AI.

• Balancing innovation and responsible AI:?Ada Lovelace Institute’s Francine Bennett explains why AI’s rapid growth requires a stronger ethical framework.

• Responsible AI — A blueprint: Explore Infosys' 12 principles for responsible AI — focused on fairness, transparency, and accountability.

• AI in energy:?Infosys Energy leader Sriram Sundar discusses how to optimize refinery yields, boost productivity with intelligent assets, and implement digital copilots.

Industry perspectives

• Innovation vs. cost:?Banking firms are showing how investments in innovation often lead to cost optimization.
• Beyond the salon:?Beauty giant Wella’s head of B2B commerce Romolo Ganzerli explains how their digital transformation is delivering personalized and seamless experiences.

• AT&T’s network evolution:?Erian Laperi and his AT&T technology colleagues reveal how design thinking and AI-driven automation streamlined their massive, complex network.

• AI for public good:?Understand how Infosys and AWS are using AI to transform public services and drive societal impact.

• Reshaping energy:?How enterprises are driving value, scaling AI solutions, and leading sustainable energy transitions, explains business head Sriram Sundar.

• Empowered conversations:?Rachel Cordova of Xcel Energy reflects with insights on her long-standing career in the utilities industry and her leadership journey.

• Bank Tech Talk:?Uma Wilson of UMB Bank reveals learnings from the latest Infosys Bank Tech Index, Volume 4.

?Thanks for reading and watching. Keep learning and keep sharing.

Jeff Kavanaugh

Infosys thought leadership in the news:

• Unlocking human potential: Building a responsible AI-ready workforce for the future
• AI as the key to future-proof marketing strategies

Upcoming events

• CPG in 2025: Trends, Tech Innovations, and Growth Strategies: Join Infosys experts in a webinar discussing the latest trends and technological innovations driving growth and efficiency in the consumer packaged goods industry. Register here.

• Global thought leadership Institute 2025 Symposium: On February 6, 2025, the GTLI is set to host a one-day symposium at The Houstonian Hotel in Houston, Texas. Leading experts, including the Infosys Knowledge Institute, will gather to explore the latest innovations in creating and quantifying the impact of thought leadership.

The Knowledge Institute is the thought leadership and research arm of Infosys. We conduct high-quality research and develop insights through our reports, articles, books, podcasts, and videos.

For more insights and updates, visit us at Infosys Knowledge Institute.

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