Insider getting ready to disrupt the digital customer experience space with predictive modelling technologies

The past three quarters have been gratifying in every aspect of the business. We have received great news from many respectable and prestigious channels. Within the last few months, Insider successfully secured a $2.2 million Series A round of financing, bringing its total funding since launching in 2012 to $3.3 million, which got featured on TechCrunch. Recently, Insider was listed as one of Europe’s 100 Hottest Startups in 2016 by WIRED Magazine, featuring European startups that are having an impact. We were also honoured by the women technology entrepreneur of the year awards from UKTI and Microsoft.

As the gap between today’s digital marketers and customers decreases due to emerging marketing technologies, we are getting ready to disrupt the customer experience delivery space once again with our predictive modelling and auto-optimization technologies, helping marketers optimize their spending. Enabling marketers predict the future behaviour of online and mobile visitors, Insider’s revolutionary technology is carrying their relationship to a whole new level. Knowing which customers are more or less inclined to buy an item on a given e-commerce site, marketers can easily prioritize who they would like to target with discount messages, 1:1 messages or advertisements. 

Insider is also investing in mobile-first thinking in product development and working on adapting mobile personalization experiences to the Web, retiring the “web-first” and “mobile-responsive” thinking, switching the rules of the game. Today’s marketer, being able to accurately predict each visitor’s future behaviour and auto-segment audiences based on predictive variables such as likelihood to purchase, customer interest and demographics can target high-performing groups to deliver hyper-relevant personalizations, while increasing conversion rates by over threefold, using Insider’s platform.

Looking back at the past year, Insider grew at a remarkable speed, averaging at 200%, having 8 offices and over 110 employees around the world. The company already enables global brands such as Toyota, AVIS, Lenovo, GNC, Ticketmaster, CNN, Allegro across various industries including retail, media, finance, travel and e-gaming. Within the last three quarters, in Poland, we have acquired top key accounts like Virgin, Allegro and through Amrest Group, international brands like KFC, Starbucks and Pizza Hut. We are also pleased to inform you about our latest APAC expansion in Singapore, Indonesia and Malaysia, joining our team brands like Singapore Airlines and Uniqlo. As for the last quarter of 2016, along with all our regional offices working full fledged, our growth strategy will focus greatly on expanding into Singapore, Japan and China.