INSIDE: Your New Hiring Strategy for 2024

Hi Reader!?

Finding a job in the trucking industry: You have the talent ambition and drive, but how can you get in the right room and in front of the right people? People of color are asking themselves these questions more often than not. In this digest, we explore what industry leaders are doing to increase the percentage of minorities in driving roles or leadership positions and better address the industry's workforce concerns. Discover what trucking and recruitment experts recommend for improving your hiring practices in the new year, finding new talent pools, and recruiting people of different backgrounds for greater diversity. Let's dive in.

01. REPLAY: Driving Diversity in Transportation

The trucking sector is at a workforce crossroads – simultaneously contending with the shortage of drivers and technicians and a significant lack of diversity. While the latter is proving to be a more complex and deep-seated challenge than imagined, this challenge may also open a door to untapped potential and the chance to welcome underrepresented communities into the fold.?

The Conference of Minority Transportation Officials, or COMTO, stands at the forefront of this change. As the national beacon for employment diversity within transportation, COMTO is not just observing the landscape - they're actively molding it. But the question remains: what's behind the diversity deficit in trucking, and how can companies move the needle towards more inclusive recruitment and retention??

In a candid and thought-provoking conversation, April Rai, President & CEO of COMTO, joins TT’s Eugene Mulero and Dan Ronan to explore the strides COMTO has made, where they're seeing the most impact, and how businesses can adapt their hiring strategies for a more diverse tomorrow.?

Watch the replay now.

02. How To Better Your Driver Recruitment Practices

The average driver recruitment strategy is inefficient and antiquated. Even the best recruiting teams only hire 2% of the applications they receive. How can recruiters find a better talent pool? What can you do to both expand your search and streamline your approach? Learn how to multiply your drivers hired and get your driver seats filled faster in this webinar hosted by TransForce.?

Attending this session will help your business:?

• Be the first to reach great driver candidates
• Approach different sets of people with different backgrounds
• Increase productivity of your recruiters
• Source candidates not found on other job platforms

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