The Inside Story of Marketing the World's Top-Selling Financial Book with Shane Hackett
"Marketing's job is never done. It's about perpetual motion." - Beth Comstock
In this podcast episode, I am thrilled to have a fellow book marketing expert on the show. Shane Hackett is here to share his insights and strategies that have helped generate millions of dollars in assets under management for his clients.
With a profound understanding of integrated marketing and a consistent track record of success, Shane has repeatedly demonstrated the power of leveraging multiple channels to reach and engage the right audience. Get ready to learn from one of the best in the business.
From Airwaves to Bestsellers
The journey of Shane Hackett, a one-time radio DJ and producer, is nothing short of remarkable. Starting in the radio industry, he blended beats with news talk and sports programs. But his transition from spinning tracks to becoming an expert in integrated marketing shows that real growth happens when you're willing to evolve.
Strategies of a Marketing Expert
Shifting from traditional to digital can be tough. However, Shane smoothly made this transition, highlighting the critical need to keep up with technology. Integrated marketing is not just about using various channels; it's about making them work together to effectively reach the right audience.
A Bestseller's Blueprint
Marketing a book is one thing, but taking it to the status of the world's second highest-selling non-fiction is another. Shane, in collaboration with Mark Miller from Hilton Tax and Wealth Advisors, was instrumental in turning Charles Givens' "Wealth Without Risk" into a global sensation. Beyond its sales, the book became an educational juggernaut, generating $300 million in AUM each year.
Decoding Social Media's Might
Different platforms have different rules. Shane offers valuable insights on crafting content specifically for each social media channel, highlighting the art of digital storytelling. With the emergence of platforms like X (previously known as Twitter) and TikTok, keeping up-to-date is essential. Additionally, the growing popularity of podcasts underscores their ability to build trust and credibility in today's digital age.
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Synergy with Hilton Tax and Wealth Advisors
Every successful venture thrives on collaboration. Shane and Mark Miller's partnership is a prime example. By combining their unique skills, they've developed effective marketing solutions, proving that two heads are often better than one in our fast-paced world.
Navigating the Future
Shane's insights into emerging platforms like TikTok and the importance of podcasting for credibility offer a glimpse into the future of marketing. As Shane emphasizes, staying open to new technologies and staying updated on digital shifts are not just strategies—they're necessities.
In Conclusion: Shane Hackett's journey from the radio to the pinnacle of book marketing highlights the transformative power of evolution, collaboration, and keeping an ear to the ground. In the maze of integrated marketing, Shane stands as a guiding light, illuminating the path to success.
About Our Guest: Shane Hackett
Website: https://marketleverage.com/
About Your Host:? Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.
As the author of three books, including The Short Book Formula: A Financial Professional's Guide To Writing A Book In Six Weeks To Attract Ideal Clients, and Million Dollar Producer: The Secret Playbook For Financial Professional's To Land High-Value Clients Using LinkedIn, Paul has become a leading authority for financial professionals on using writing and LinkedIn to attract high-value clients
You can get a complimentary copy of Paul's book at: www.theshortbookformula.com
Claim your free audiobook copy at: www.theshortbookformula.com
Donald Moine, Ph.D., Industrial and Organizational Psychologist specializing in Sales, Marketing, Financial Services and Business Funding. Executive Coach. International Consultant. Speaker. Author.
1 年Paul G. M. While some financial planners like to criticize Charles Givens, there is much they can learn from his marketing. I trained a number of Charles Givens' speakers in the 1990's and they became one of the most effective seminar marketing organizations in the United States. Dr. Donald Moine