Inside the Seating Installation at Forwards Festival!
We partnered up with Team Lovel to transform a dedicated section of Forwards Festival with an installation that not only had an impactful design but also had a function within the festival's landscape.
We undertook the challenge to design and implement a distinctive seating installation situated strategically between festival stages. The aim was to not only provide functional seating but to craft an immersive and visually appealing space where festival-goers could enjoy unique viewpoints of the performances.
The Experience
The carefully designed space featured pastel colours which seamlessly integrated with the festival's branding and incorporated a bowhouse style, creating a cohesive visual identity.
This design enhanced the overall festival experience, turning the seating area into a dynamic focal point that allowed festival goers to take a moment from the busyness of the festival site and watch the performances on stage.
Brand Impact
The seating installation became an integral part of the festival's visual landscape reinforcing a cohesive brand image.
The installation was built with the festival goers in mind helping to contribute towards an enhanced festival experience.
Audience Connection
The seating installation became a hub for audience engagement, fostering connections among festival attendees. Its intentional design encouraged social interaction, providing a space for visitors to chill, chat, and share experiences. The dynamic viewpoints to the stages added an extra layer to the audience experience, allowing for diverse and personalised encounters with the performances.
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