Inside The ScaleUp - Andrew Lee Miller
Matthew Todd
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Matthew Todd
AI Consulting Expert | Free Pilot to Slash Costs with Custom AI Agents | Boost Efficiency & Growth
After a recording break over the summer, we are back for a second season of Inside The Scale Up.
This time, we are talking to Andrew Lee Miller, founder of the GrowthExpertz startup coaching program, AndrewStartups.com and author of “The Startup Growth book”.
We learn from his experience and discuss marketing strategy and how startups should think about growing their brand and marketing capability.
Delivering Creative and Tech Projects & People
1 年Enjoyed that thanks. No mention of brand strategy or brand design though. What are your thoughts re tech start ups spending time on brand thinking before going all out on digital marketing and customer acquisition? I see tech scale ups who seem to overlook brand, often product led rather than customer led, features rather than benefits. Common across the IT services sector.
Fractional CMO for early-stage startups and tech companies that need to figure out growth/marketing fast. Author, speaker and blah blah blah
1 年It was my pleasure! ??