Inside RPA's Game Winning Plays

COOL

Apartments.com?Invades the Super Bowl

Crafting a Super Bowl spot is a monumental feat for any agency, and?Apartments.com's latest campaign, starring Jeff Goldblum, achieves just that with extraterrestrial allure. Embracing the cultural fascination with alien encounters, the campaign adopted a cinematic, blockbuster-style narrative, showcasing?Apartments.com's understanding of renters' needs and solidifying its position as the universal leader in the rental market—for this world and beyond.

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Homes.com’s Super Bowl Debut

Making its grand entrance during the Super Bowl,?Homes.comtook the spotlight with a star-studded debut featuring Dan Levy, Heidi Gardner, and Jeff Goldblum. Amidst a market dominated by giants,?Homes.com?embarked on a bold mission to redefine the home search experience, captivating millions with its big game campaign.

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INTERESTING

RPA’s Big Game Approach

With stakes as high as the Super Bowl, advertisers aim for top-tier entertainment and tangible results. Leveraging our extensive experience, RPA has crafted integrated campaigns that extend beyond TV spots, yielding significant brand metrics long after the game ends. See how RPA strategizes to fulfill client objectives and secure victory on advertising's grandest stage.

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THINKING

5 Key Factors for Super Bowl Marketing Success

Joe Baratelli, EVP/CCO of RPA, offers expert guidance on navigating the high-stakes world of Super Bowl advertising. Drawing from his experience leading the development of multiple Super Bowl initiatives at RPA, Baratelli shares five key factors to consider when crafting winning campaigns. Explore his valuable insights for success on advertising's grandest stage.

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