Inside PayPal's Will Ferrell marketing campaign

In this issue:

• Ever wondered how you can prime your newsletter to capture eyeballs and mouseclicks? To find out, today we examine 27 catchy newsletter names for marketing.
• Dr. Jill Bolte Taylor’s "Stroke of Insight" TED talk, about her experience as a brain researcher having a stroke, is one of the most-viewed TED talks ever. Today we unpack what makes this speech so effective.
• Discover how PayPal's Will Ferrell campaign can help your own marketing strategy, creating viral content that not only entertains but drives real results. Check it out below.

Let's dive in!

27 Real-Life Catchy Newsletter Names (+Marketing Takeaways)

For many customers, your newsletter's name is the first impression you'll make. How do you make sure it captures attention?

Many newsletters struggle to gain traction because their names don't stand out in a crowded inbox.

In today's marketing practices breakdown, we'll explore 27 catchy and creative newsletter names that can help inspire your next newsletter (or maybe a rebrand of your current one).

Click to learn how these newsletter names boost subscribers and open rates >>

Communication Lessons from Jill Bolte Taylor's Stroke of Insight

TLDR: In 1996, brain researcher Dr. Jill Bolte Taylor suffered a brain hemorrhage. Doctors saved her life, and she made a full recovery. As a brain specialist, she gained access to a unique level of consciousness through her stroke. Her insights, captured in one riveting 20-minute speech, have since inspired millions across the world.?

So what? In her "Stroke of Insight" TED talk, Dr. Taylor delivers a spirited, insightful, and detailed account of her experience, while using several advanced communication techniques for public speakers. She engages the audience intellectually and emotionally, taking full advantage of the duality of the human brain.

Read the article (and watch the speech) on Media Shower >>

This Week's Must-Watch

Will Ferrell is funny.

And now he's gone viral. (Again.)

PayPal's recent large-scale campaign -- featuring Will Ferrell making a variety of wacky purchases while earning 5% cashback -- is the latest viral marketing hit.

By partnering with Ferrell, PayPal instantly boosted the campaign's visibility and shareability. Ferrell has long been a viral hitmaker, from his 2007 comedy short The Landlord , to his Harry Carey sketches , to his cosplay as Little Debbie .

Another key viral ingredient was a reimagining of Fleetwood Mac's "Everywhere," creating a memorable hook that makes it more accessible to a wide audience.

While focusing on entertainment, the campaign is a great marketing piece: it clearly communicates PayPal's key benefits and new features, striking a balance between comedy and commerce.

Finally, PayPal accompanied the campaign with a new visual identity, showing this is not just the same old peer-to-peer payments company -- it's a new way to pay.

Marketer Takeaways:

• Leverage celebrity or influencer partnerships for instant visibility and appeal.
• Utilize a multi-channel approach to maximize reach.
• Incorporate popular music or create catchy jingles to make it memorable.
• Balance humor with clear messaging about product benefits.
• Integrate the campaign with a visual brand refresh for added impact.

Check out the video on YouTube .

Courtesy JM Internet Group