Inside OwnBackup's $167.5M Funding Announcement

Last week we shared some exciting news. It was a really big milestone for the company, and it is an amazing growth story that's unfolding. As TechCrunch wrote, a startup scaling to $50M ARR and beyond, with triple-digit growth in 2020.

In advance of the news I wrote the team and asked that they block out time to think about who they wanted to reach out to?

• A prospective job candidate you'd really like to work with
• A partner; thanking them for their support in this journey
• A customer champion who's been an advocate for us
• Or maybe a prospect who asked you to circle back in 6 months

It was important to bring as many people into the fold as we could, and make them feel part of the story. Everyone likes to be the first to get the news! We also knew that it would be important to break the message into snackable chunks, making them easy to share on social.

The Funding Page. This was an asset we drove much of our traffic to. It provides all the details on our funding announcement, products, and customers.

Product Images. We had to come up with some images in this style for one of the articles we pitched. It's a fun way to visualize OwnBackup's product and connect with the brand. 

Describe the Product. Our Product Marketing Team did a brilliant job of building out new screenshots and product descriptions for our press kit. This can be really helpful to describe exactly what we do.

Capture the Culture. We've got some great new photos of Sam just in time for the announcement. True story about the photo below. Joe Seif the photographer took that picture from Los Angles while Sam was sitting in his office in New Jersey. Pretty amazing. The future is here! 

“We are laser-focused on achieving our vision of a single pane of glass for companies to manage, backup, and secure all of their SaaS data.” - Sam Gutmann

Tell the Growth Story. This is one of the most important stories for us. Exponential growth, strong fundamentals, and amazing investors. A company you want to bet on. OwnBackup's valuation is approaching $1.4B following 5 years of triple-digit growth. Incredible! There’s huge demand out there for data #backup and #recovery.

Amazing Investors. @InsightPartners, @SalesforceVC, and @SapphireVC

“Every CIO needs to realize they—not their SaaS vendors—are ultimately responsible for their organization’s data, so smart business continuity strategies are paramount. That’s why we’re excited to collaborate with and support OwnBackup’s extraordinary leadership team as they continue to deliver incredible customer value in the Salesforce ecosystem and beyond.” – Rajeev Dham, Sapphire Ventures

Celebrate Becoming a Unicorn. New Jersey's first Enterprise SaaS Unicorn! Pretty cool.

Product Demos. With the spike in traffic around the funding announcement, we wanted to capitalize on that buzz with three new 1m videos explaining each of our core products.

Wrap it up already!!! This post has gone on too long, but hopefully it's been a fun inside look at last week's funding news.

• Salesforce-Backed OwnBackup Valued at $1.4 Billion in Funding (Bloomberg)
• How 2 startups scaled to $50M ARR and beyond (TechCrunch)
• This pitch deck won cloud startup OwnBackUp $167.5 million from backers like Salesforce and Insight Partners (Business Insider)
• OwnBackup raises $167.5 million to bring cloud data backups to Salesforce and beyond (VentureBeat)
• ??-??? ????? ?????: OwnBackup ????? ??? ???? ?? 1.4 ??????? ???? (Globes)
• High Flying NJ Data-Protection Startup OwnBackup Achieves Unicorn Status (NJ TechWeekly)
• Bringing Mission-Critical Data Protection to the Cloud: Why We’re Thrilled to Partner with OwnBackUp (Sapphire Ventures)

One Last Thing! We're hiring for lots of roles across the company. On the marketing team we're looking for a VP of Corporate Marketing & Brand, Content Marketer, ABM Manager, Channel Marketer, and Demand Gen. If you know anyone in your network who might be a fit, have them reach out to me on LinkedIn!