Inside the Moments that Matter: September 2024

Greenough is on the MOVE this month - literally and figuratively! September brought our last month in the Watertown office and celebration of our move to Boston. And with event season in full swing, there was no dimming our team's energy!

Between training and development investments, zone of genius passion projects, and client events, we found new ways to connect, collaborate and inspire as we head into the Q4 push!

Read on for key takeaways from #INBOUND24 and the Fast Company Innovation Festival, details on "Founder Mode," and a spotlight on client Audira Labs and Founder & CEO Stephen Kohler, who offers us valuable lessons in how a musical approach can enhance leadership and listening.?

The Moments that Matter

INBOUND 2024: Where Storytelling Came Out on Top

At Greenough Communications, we focus on the brand above all else. And with the continued collaboration between PR and marketing, attending HubSpot's INBOUND conference isn’t just a box-ticking exercise for us—it’s integral to our continued success. Read the latest lessons from our brand marketing team on everything from atomizing content to email's challenges ahead.

Fast Company Brings the Latest Marketing Trends to Life

What do celebs like Ryan Reynolds and Lin-Manuel Miranda know about marketing? Turns out, quite a lot! Learn some of their biggest marketing lessons and other key takeaways from the Fast Company Innovation Festival on our blog. And an Innovation Festival wouldn't be complete without some highlights on the future of work!

Leadership Styles Evolve

From "founder mode" to "god mode," what's taken tech leadership by storm? Director Emily Fang breaks down what you need to know about Founder Mode and how this impacts thought leadership for the C-suite. BONUS content on her LinkedIn if you want to go even deeper!

Agency Highlight

Don't Miss Us in Post Office Square!

Save the address! Greenough Communications is now located at 225 Franklin Street, Floor 26 in Boston!

All lunchtime reccs, coffee spots, and happy hour lounges are welcome. Shoot us a note to meet up!

Client Feature

?Audira Labs: Bringing a Fresh Rhythm to Leadership Skills and Values

A returning client, Stephen Kohler is no stranger to Greenough Communications, and we’re thrilled to be working with his innovative company, Audira Labs ahead of their next big moment!

Audira Labs is founded on a powerful idea: there's a listening crisis among today’s leaders. In our fast-paced world, with our attention pulled in every direction, so many people stopped truly listening. This lack of mindful listening can create gaps in the workplace, leaving untapped potential on the table.

So, how do we tune in and become better listeners? Stephen’s answer is music. As a lifelong musician, he’s passionate about using the universal language of music to inspire better leadership. Working with the Greenough Communications team, we're helping bring his offsite workshops, 1:1 leadership coaching, and engaging perspective to new stages. And in the spirit of ethos around music, his sessions don’t just help teams perform better—they help them harmonize.

We've been working with Stephen to help amplify this work ahead of his upcoming book, The Leadership Anthem, set to drop this January! In it, he explores how music and active listening (a topic he crushed in his TED Talk) are transforming not only leaders but entire organizations.

To bring Stephen’s unique blend of leadership and music to your team, whether for a keynote or a hands-on workshop, reach out to us and make sure to watch his TED talk below!