Inside the Moments that Matter: July 2024

In what has shaped up for many to be a busy summer, the Greenough Communications team has still found time to have a little fun. Earlier this month, we spent an afternoon on the harbor, Tiki'ing away to classics from Salt-N-Pepa while we received cultural lessons on "brat summer."

With the news cycle in overdrive, from political news to new regulations across legal, clean energy and tech industries and issues like cyberattacks and site closures plaguing healthcare, we've been working alongside our clients to position their SMEs as experts in this rapidly evolving landscape.

Read on for more insights into how we're helping our clients stand out, the moments that matter today, and a special client spotlight on Valeo Partners and CEO Chuck Chandler's predictions for the legal landscape.

The Moments that Matter

Inside the Moments that Matter: Insights from a CMO to COO Journey

Riikka S?derlund recently made the leap from CMO to COO at Katana Cloud Inventory . In our latest "Inside the Moments that Matter" feature, she sat down with Greenough Communications' CEO Nikki Festa O'Brien ?? to discuss lessons learned throughout her career, what she hopes to bring to the new role, and some impressive results from an employee engagement pilot on LinkedIn (to the tune of a 300% increase in brand followers and 42% increase in MQLs!!). Read the full Q&A!

Enhance Your Brand’s Reach on LinkedIn: Exploring Top Ad Formats in 2024? ?

LinkedIn continues to be the?social media platform of choice?among?B2B marketers?and for good reason. The platform consistently rolls out fresh, dynamic advertising formats that have the potential to expand reach and drive results. Our integrated marketing guru, Amanda Figueroa , breaks down some of LinkedIn's newest advertising updates and what they mean for your brand and B2B advertising strategy on our blog.

Deciding what to pitch? Think about the added value.

As brands and PR pros face the realities of a shrinking media landscape – fewer reporters, more pitches and less time for interviews – Greenough Account Supervisor, Abi Blanchard , helps break down when you should push for the interview and when a contributed article may better serve your needs.

Client Feature

Valeo Partners: A Midyear Update on the Legal Landscape

Let's talk about the law! Ever wonder how firms decide on the billable rates for their attorneys? It's a process that starts almost a year in advance, as lawyers and firms monitor what others in the industry are doing and benchmark against them. Greenough client Valeo Partners , founded by CEO Chuck Chandler , aggregates these rates for firms and in-house General Counsel to compare and make decisions for the upcoming year.?

In addition to his strategic insight into rate setting, Chuck Chandler uses these insights from his pricing platform to share predictions for the months to come. By producing engaging webinars, drafting informative whitepapers, ideating on unique social media activations, and orchestrating speaking opportunities at key industry events, we have worked closely with Valeo Partners to attract the attention of some of the world's largest?brands, all looking to take their legal pricing strategy to the next level.?

Are you interested in other trending stories in the legal industry? Chuck covers why M&A deals are back on the table after a long drought following the pandemic and how AI is also making a play in the industry. His insights are shaping the future of the legal industry. You can read more of Chuck's insights in Law360.?