Inside the Mind of a Nutraceutical CEO: Andrew Brandeis, Naturopathic Doctor shares "game changing" plans to be more sustainable.

This Week's #TabletTuesday Unveils a Visionary: Andrew Brandeis, Co-founder and CEO of OK Capsule, revolutionising personalised nutraceuticals

In a captivating interview, we dive into the world of Andrew Brandeis, the brilliant mind behind OK Capsule. With a mission to make wellness effortless for all, Brandeis combines his extensive education and innovative thinking to lead a hugely successful company in the field of personalised nutraceuticals. OK Capsule is changing the game by harnessing cutting-edge technology and the principles of naturopathy to deliver custom supplement recommendations based on an individual's DNA report. By analysing genetic information, OK Capsule provides targeted suggestions for dietary supplements that can have a positive impact on various aspects of an individual's health.

The company's unique approach involves creating white-label supplement reports that can be branded and sold under different names. This allows partners to offer personalised supplement recommendations to their customers while leveraging the expertise and technology provided by OK Capsule. By combining the power of genetic insights with the efficacy of dietary supplements, OK Capsule aims to enhance people's well-being and improve their overall health.

Here's what we asked;

Tell us about your journey to CEO.

I was a practice physician and learned a lot about how treat people. I studied Naturopathic Medicine at university and qualified as a Naturopathic Doctor. During my time working in the industry, I realised there were a lot of companies operating within the Supplement and Digital Health space and companies were able to sell DNA reports, but couldn’t monetise this afterwards, lacking a recurring revenue model. I saw a white space in the industry and was able to raise funding around this idea and that's how OK Capsule started.

Through OK Capsule, Brandeis and his team are committed to empowering individuals to take control of their health and lead fulfilling lives. By combining cutting-edge technology, personalised DNA insights, and a sustainable business model, OK Capsule is reshaping the landscape of the supplement and digital health industry.

Have you found the study of Naturopathy has supported you with the development of OK Capsule?

In the development of OK Capsule, I worked alongside 4 other medical doctors, and we learned a lot from each other. I started to investigate how dietary supplements affected the brain chemicals in the body and the correlation between sales and consumer needs. I've always found nutraceuticals interesting. My fascination started whilst working in a health foods store at 16, and I always knew I wanted to work in this industry.

When growing OK Capsules, what type of people do you look to recruit? Why is it important to you to have a diverse team?

I think it's really important to look for people who also have passion for the nutraceutical industry. I look for people who are prepared to work towards our vision, independently if needed. We foster a fantastic culture at OK Capsule and we've worked really hard to achieve that. In terms of being "diverse" - it's not something we actively search for to "tick boxes". We hire based on experience, ambition and who will be the best at the job; not based on gender.

?I shared with Andrew that I have hosted a webinar and written an article on DEI and the importance of #EmbracingEquity within Nutraceuticals. You can read that article here; https://www.searchinglifescience.com/media/1259/truly-embracing-equity-in-nutraceuticals-with-win

Innovation plays a crucial role in the Nutraceutical sector. Could you share any ongoing or upcoming research and development initiatives that OK Capsule is undertaking? How does the company prioritise innovation while maintaining product quality and customer satisfaction?

Prior to medical school I was a visual artist. I've always been creative and good at design, and even better at spotting when things don't work. Quality is core of everything we do. Clients rely on us for quality and so this is our main focus. Constantly pushing for things to be better.

I'm excited to share with you that we are the only GMP-Certified personalised contract packager in the world. It's really unique and very forward. We are proud to adhere to the highest level of certification. We had a long look into our packaging and previously it was arriving in a square box and didn't dispense as well. We took 3 months to look at the packaging line, speaking with clients to discuss brand preference, and have launched a biodegradable packaging which will launch on October 1st 2023, that is much more convenient for the consumer. This packaging is game-changing to us and the supplement industry and we will be the head of this technology.

Looking into the future, what is your long-term vision for OK Capsule? How do you see OK Capsules contributing to the overall well-being of consumers in the coming years?

It is estimated that around 10 million pill bottles are discarded every day in the United States. This staggering number highlights the significant environmental impact associated with the consumption of supplements and medications.

Traditional pill bottles, often made of non-biodegradable plastic materials, contribute to the growing issue of plastic waste and environmental pollution. Recognising this concern, initiatives promoting sustainable packaging solutions, such as decomposable and recyclable materials, are gaining traction in the industry.

OK Capsule is leading, and will continue to lead, the charge in addressing the environmental impact of supplement consumption. We will continue to seek innovative packaging formats that are more eco-friendly, aiming to reduce plastic waste and contribute to a healthier planet.

Our mission is to eliminate plastic from the wellness supply chain completely.

This week's #TabletTuesday has been an eye-opening journey into the world of personalised nutraceuticals. Andrew's extensive education, coupled with his innovative thinking, has led OK Capsule to revolutionize the industry.

I'd like to express our sincere gratitude to Andrew Brandeis for taking the time to share his remarkable journey and insight with us. His passion, both for the nutraceutical industry and commitment to empowering individuals to take control of their health, is truly commendable. By spearheading OK Capsule's mission to make wellness effortless for all, Andrew is paving the way for a future where personalised health solutions are accessible and effective. I applaud OK Capsule's dedication to sustainability, as evidenced by their focus on eco-friendly packaging solutions. I look forward to seeing the continued success and positive impact of OK Capsule in the years to come.

If you'd like to share your experience in the industry, please email me at [email protected].