Inside Mailchimp's inaugural Sydney event and Marketing industry appointments | This week's top stories at Marketing Mag

Just a few weeks ago the world’s number one email marketing and automation platform Intuit Mailchimp landed in sunny Sydney to premiere its world-class conference FROM: HERE, TO: THERE to Australian marketers. Marketing Mag attended, chatted, discussed and reviewed the latest products and innovations, and now we’re ready to take you behind the scenes of the sold-out inaugural event.

Arriving at the glistening doors of W Sydney, Marketing was met by Mailchimp’s winking mascot Freddie – perhaps a hint towards the exciting surprises and insights that would soon be unveiled in the hours to follow.

The agenda commenced with Intuit Mailchimp CEO Rania Succar delivering the details of the platform’s newest offerings. Meet Revenue Intelligence – an always-on system of predictive and generative artificial intelligence models designed to proactively give marketers opportunities to win more revenue.

Big-name speakers were in attendance, including 'the founder of email marketing' Seth Godin ?? , behavioural expert Bri Williams , the CMO 'superheroes': Mailchimp CMO Michelle Taite , Telstra CMO Brent Smart and Kia Australia general manager of marketing Dean Norbiato –?moderated by leadership expert Holly Ransom . Attendees also heard from Boost Juice founder and CEO Janine Allis and ‘Australia’s funniest man’ Hamish Blake in what was a hilarious fireside chat to conclude the day.

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