Inside Look at ForceBrands' 2025 Salary Reports; Your Thoughts On Compensation; and Recent Career Moves

Four things on the agenda:

1. Our 2025 Salary Reports will be released on Oct. 29... take an exclusive inside look
2. Executive placements (our movers and shakers)
3. We asked; you answered: Do you believe your compensation is fair?
4. New brands we're excited to collaborate with as their strategic talent partner

2025 Salary Reports: Insider Market Commentary

PET INDUSTRY INSIGHTS

"Numerous pet companies are increasingly pursuing talent with expertise from traditional food, high-growth consumer companies, or beauty and wellness sectors. These industries provide transferable skills in crucial areas such as operations, sales, marketing, and finance. This trend will likely persist as investors commit to the pet sector, and multinational corporations increasingly acquire pet food and supplement brands." — Sean Conner , ForceBrands Co-Founder and Chief Progress Officer

CANNABIS INSIGHTS

"To attract top talent in 2025, cannabis companies need to step outside the industry bubble and align their compensation with more established sectors. Position yourself not as a 'cannabis' company but as a competitor within the broader business landscape. It’s about more than just salary — it's the entire package, from flexible work options to a strong growth story." — Eric Rosen , ForceBrands Client Strategist

BEV-ALC INSIGHTS

"As we approach 2025, compensation has stabilized, yet competitive offers remain crucial to attract dynamic leaders capable of driving ambitious growth. While remote work remains popular, relocating for leadership roles is encouraged to enhance strategic decision-making." — Rachel Doueck (she/her) , ForceBrands Senior Director of Client Strategy

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Executive Moves

Collaboration Corner

We're thrilled to share that we're collaborating with the following innovative brands as their strategic talent partner:

Thrive Canteen | Thrive Canteen is an aluminum-bottled water company?that donates 100% of its net profits to Together We Thrive , a domestic non-profit that believes that access to clean?water and healthy?food should be a fundamental right for everyone in this country.

Fenwick Brands | Fenwick Brands is a female-led, consumer-focused investment firm with decades of operating and investing experience. They work with entrepreneurs to transform compelling ideas into significant brands by bringing deep brand management expertise, brand positioning, consumer understanding, and whitespace opportunity.

Poll: Do You Believe Your Compensation Is Fair?

Get more compensation insights in our 2025 Salary Reports, launching on October 29. Be the first to receive them by signing up here .

Thanks for reading. We'll be back with more executive moves, leadership advice, and other musings around the consumer economy to help you build and elevate your role in it.

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—ForceBrands Team