Inside Impactable's Latest Breakthroughs in Ad Optimization

…And we’re back!

We kicked off February by working with Vladimir Ili? to capture his insights into the inner workings of the Ad Operations team's newest cutting-edge developments in the field, and the story behind them. Jump in!

This week, Vladimir Ili? , Business Development and Ad Operations Specialist, provided an in-depth examination of the latest advancements within Impactable’s Ad Operations team. Beyond refining ad performance, the team is restructuring the underlying mechanisms of campaign management. By implementing systematic frameworks and process automation, they are creating a scalable approach to efficiency and sustained performance improvements across all client accounts!

Impactable’s Latest: Ad Optimizations & Industry Breakthroughs?

• Building a Scalable Ad Operations Framework?
• Testing New Features: The Data-Driven Approach?
• Eliminating Inefficiencies in Campaign Management?
• Collaboration with DemandSense: A Game-Changer?
• Strengthening Team Infrastructure for Client Success?

The New Standard for LinkedIn Ad Operations

The Impactable Ad Operations team is optimizing LinkedIn ads, but that’s only a part of the picture. They’re currently refining the very process of ad management itself. Under the leadership of Vladimir Ili? , Ads Operations Specialist at Impactable - B2B LinkedIn Agency , the team has rolled out a structured, iterative framework for campaign activities that ensures continuous performance improvements across all client accounts. The system includes manual bid adjustments to maximize cost efficiency, regular ad activation/deactivation to eliminate under-performers, ongoing conversion tracking for better attribution, and monitoring audience shifts to guide long-term strategy. By clearly defining tasks, execution cadences, and a real-time tracking system, the team is making sure no optimization opportunity is left untapped.

"All of these are minor tweaks, but as they accumulate, they can have major results for our clients." — Vladimir Ili?

A/B Testing: How Impactable Evaluates New Features

Before rolling out any new LinkedIn Ads feature from the platform itself or from the proprietary tool, DemandSense, Impactable relies on rigorous A/B testing.

It starts here: 1. Identifying a promising new feature. 2. Securing client approval (if testing within their accounts). 3. Creating two identical campaigns—changing only one variable. 4. Running the test with strict timelines for clean data collection. 5. Analyzing results and determining best practices.

"We collect the data, analyze it, and then decide—do we implement this as a new standard, or do we discard it?" - Vladimir Ili?

This staunchly data-driven approach ensures clients only benefit from tested, proven optimizations.

Cutting the Fat:?

Given the need to eliminate inefficiencies when it comes to optimizing workflows, Ili?’s philosophy is simple:

? If a process is unnecessary, remove it.

? If it’s repetitive, automate it.

? If it’s critical, streamline it.?

Sidestepping overcomplication in campaign management, Ili?’s team focuses on automation and consolidation—leveraging DemandSense to handle repetitive tasks, freeing up account managers to focus on more abstracted, high-impact strategic work.

For example, one of the most powerful DemandSense features—ad scheduling—lets them bypass LinkedIn’s limitations and run ads at the most effective times of the day.

"The goal is to spend less time on manual tasks and more time on strategic insights that truly move the needle." - Vladimir Ili?

DemandSense: A Collaborative Edge

Impactable - B2B LinkedIn Agency close collaboration with DemandSense has provided a unique advantage in LinkedIn advertising. Directly influencing feature development, it’s ensured that tools used are tailored to the real needs of ad managers.

The central DemandSense capabilities utilized include automated scheduling—targeting the right audience at peak hours, enhanced tracking tools—improving data visibility beyond LinkedIn’s default reporting, and bulk optimization features—reducing manual work for ad adjustments. A synergy between tech development and ad execution has helped Impactable refine its service model, ensuring clients get the most out of their ad spend.

"We’ve fully embraced this tech-enabled service approach. Every new feature we request is built to solve a real problem we face in LinkedIn Ads." - Vladimir Ili?

Structuring for Growth: Impactable’s Team Evolution

Impactable - B2B LinkedIn Agency is scaling with its internal structure. The initial flat organization model evolved with the introduction of more senior roles—experienced specialists handling high-tier accounts, team leads providing hands-on support and leadership across multiple clients, and re-engagement from leadership—Ili? himself has stepped back into direct client management to stay deeply connected to the strategy and execution.

"We realized that the best way to ensure client success was to spread our top talent across as many accounts as possible." - Vladimir Ili?

Tiered leadership structures ensure clients receive personalized expertise at scale, while internal teams benefit from mentorship and structured career growth.

Formulaic iteration, rigorous testing, automation, and internal structuring drive Impactable - B2B LinkedIn Agency advancements in the LinkedIn ad management space, starting with internal operations, resulting in high-impact processes.

What’s your biggest challenge with LinkedIn Ad returns? Drop a comment or reach out, and we’ll discuss how these strategies can work for you.

A special thanks to Vladimir Ili? for sharing his insights on optimizing ad operations and driving progressive performance improvements. Tune in next Thursday for a peek inside the experts’ work, at a glance!