Inside Google's Ranking Factors: The Ultimate SEO Guide to NavBoost, Site Authority, and More

Had enough of fluctuating rankings?

Do your clients constantly ask why your site suddenly drops?

Wondering what really goes on behind Google’s curtain?

Buckle up, here's the truth!

NavBoost: What does user behavior mean for your ranking?

Google uses NavBoost to analyze tons of click data from Chrome and Android.

Short clicks (bounces) and pogo-sticking (constant back-and-forth clicking) are huge factors.

The longer users stay on your site, the better your ranking.

Glue: Images, maps, and videos – more important than ever

Glue brings images, maps, and YouTube videos into search results.

More clicks on visual content = better ranking.

So, give your site visual highlights!

SEO after the click: User experience and engagement matter

After the click is before the click.

Your content must:

• Answer the query.
• Load quickly.
• Have stellar UX/UI.

Only then will users stay and interact more.

Site Authority: Yes, it really exists

Google says there's no Domain Authority.

But Site Authority? It exists.

The higher the Site Authority, the better your new pages rank.

So, how do you boost it?

• High-quality content.
• Optimized page titles.
• Exact keywords in links.

Link quality and link spam detection

Links are gold.

But only if they come from quality, well-visited sites.

Google detects:

• Spammy links.
• Links built too quickly.

Natural links from relevant sites will take you further.

Twiddlers: The secret trick for better rankings

Twiddlers re-order search results.

They use signals like:

• User behavior.
• External links.

So, deliver great content and maintain your links.

E-E-A-T and YMYL: Trust is king

For health, finance, and safety, E-E-A-T is crucial:

• Experience.
• Expertise.
• Authoritativeness.
• Trustworthiness.

Your site must offer expert information.

Other interesting ranking factors

Google tags small personal blogs.

Font size and text weight matter.

Regular updates are a must.

Sites with lots of videos are treated differently.

Freshness is key.

Gold-standard documents carry high weight.

The SEO world spins fast

Keyword research, page titles, and backlinks remain crucial.

But user experience and high-quality, up-to-date content are key.

Resources:

• Google Leak
• Is it a Ranking Factor GPT?
• Transcript of Bench Trial (Google LLC)

Google, if you’re reading this, it’s too late. ;)

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