Inside Figma’s fresh new look
With Figma’s latest brand evolution, we’re not just going big—we’re going “jumbo.” That’s how our Brand Studio describes Figma’s new visual language, which reflects all the ways our toolkit and community have expanded to serve not just designers, but all product builders. Go behind the scenes to learn how our brand playbook has changed, from bold, expressive graphics to the bespoke Figma Sans typeface.
Reshaping our visual language
In terms of imagery, we’re bidding adieu to cursors and embracing a new cast of characters—eclectic shapes that represent the many hands involved in product building. Rendered in high-contrast colors, activated by energetic patterns, and brought to life by motion, these shapes tell the whole story of product development from imagination to reality.
P.S. Brand Designer Jefferson Cheng reveals one of the unexpected inspirations behind the refresh.
Finding our type
To punctuate our visual identity, we reached out to type foundry Grilli Type to help us craft a custom typeface that ticked all the boxes: flexible, functional, and fun. Figma Sans is an opinionated grotesque that’s easily legible for all our needs, and packs a punch when it’s in the spotlight. Here’s how it took form.
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Taking over Times Square
We’re taking our brand evolution on the road—starting with a digital billboard in Times Square. Lauren McCann, Head of Figma for Education, explains how we partnered with youth development nonprofit Mouse to show their students’ work in Figma on the big screen.
ICYMI: Crafting Config 2024
The Brand team’s work was on full display at this year’s Config, our annual user conference. Here’s how we transformed the Moscone Center in San Francisco into an immersive, interactive brand experience, from digital displays, to supergraphic sculptures, to eye-catching swag.
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Lead Experience Designer Social Discovery Group
1 个月Yeah, please stop. We’ve already had Adobe…
Design Director at Axel Springer Corporate Solutions
1 个月Daniel Motta there's no sorrow in your eyes!
Senior UX Designer with 6+ years of experience, helping 40+ businesses. Founder & Creative Director | Uniqord Studio
1 个月Is a brand update really the right focus when critical UX issues are being overlooked? One major issue is the lack of proper syncing for design tokens with development tools. It would also help to have more flexibility with units like REM and fluid options. Typography is a pain right now because it’s stuck with fixed values like px, making scaling difficult. The way styles and variables are set up feels disconnected, and handing it off to developers takes way too much explanation. Responsive design is another headache. I have to create separate versions for desktop and mobile, and every change means updating both. Efficiently handling other breakpoints like tablets? Nearly impossible. Focusing on improving the design-dev handoff and streamlining responsive workflows seems more important than reworking the brand right now.
I help craft the stories that bring your bioscience company and strong development partners together
1 个月Sony's tagline? Hmmm, you might want to rethink that one. Could be quite costly.
Senior UX Designer at Citi
1 个月Poor prioritisation of work. The brand itself is forgettable, at best. The list of bugs and UX pitfalls in the app continues to grow. One look on the community forum is enough to make you look for other apps... not to mention the shady tactics around pricing and payments