Inside Apple's Plans for the Future of AirPods
The AirPods Pro second-generation model. Photographer: Nic Coury/Bloomberg

Inside Apple's Plans for the Future of AirPods

When Apple Inc. introduced AirPods seven years ago, the company was criticized for the product’s design and an accompanying move to jettison the iPhone’s headphone jack.

The outcry is hard to fathom today, when the wireless earbuds are one of the company’s top?products and part of everyday life. AirPods generate several?billion dollars a year?for Apple and provide an extra reason for people to?buy an iPhone — or keep the one they already have.

The earbuds also have helped the company’s Wearables, Home and Accessories category outpace both the iPad and Mac in sales growth. Revenue for that?group of products — which also includes the Apple Watch, Apple TV and HomePod —?has quadrupled since AirPods were introduced, reaching?$41 billion last year.

Apple helped popularize AirPods?by making rapid?improvements.?The second-generation lineup?had?hands-free Siri support and better battery life, and the company?added the AirPods Pro with noise cancellation?and an?over-ear Max model.

Now, Apple is preparing to give the?earbuds a fresh boost. It’s?exploring major new hearing health and body-temperature features, and is planning cheaper models and?a?transition to USB-C charging?ports. The product also will have?ties to the Vision Pro headset due next year. The capabilities will?come?in addition to already-announced software features that were?part of iOS 17, as well as?plans for new AirPods Pro and Max models...


Read the?rest of this column for the rest of the list and to get access to Mark's takes on the biggest Apple news of the week and more on Bloomberg.com?here?for free.?

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Q:?Do you think Apple will ever return to live,?on-stage events?

Q:?Are there still new Apple monitors in development?

Jasmeet Singh

BMW Automotive Training Expert | Empowering Sales Teams & Delivering Customer Excellence

1 年

To answer your question in the post, Yes, Apple will definitely return to in person events as it wants the audience to touch and feel the products and market it through their blogs. The only reason why they may chose to continue with virtual events could be error free multiple takes event footage and cost savings(which Apple is not known for but they might leverage that cost towards marketing or R&D, which is a smart business move.

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CHESTER SWANSON SR.

Next Trend Realty LLC./wwwHar.com/Chester-Swanson/agent_cbswan

1 年

Thanks for posting.

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