Inside 2023's Most Notable Branding Pivots
The Pollack Group
Creative | Public Relations | Marketing for iconic global brands, ambitious new challengers, and regional mainstays.
What are the best and worst branding shifts of the year? Join us for an exploration of 2023's most impactful rebrand projects, from Reddit's bold new look to SiriusXM's strategic pivot.
Curious about the branding hits and misses of 2023??Here’s the expert take on this year's most notable brand makeovers, from Barbie's successful cultural reset to the controversial changes at HBO Max and Twitter.
What’s behind Reddit's daring redesign by Pentagram? This is an exclusive reveal of its new 3D logo, typeface, and brand colors. Let us know if you’d like to give it an upvote.
Why is the tech giant rebranding Bing Chat to Copilot, and how does this move position it against ChatGPT? The author dissects several details of this competitive tech play.
Will SiriusXM's bold rebrand capture younger audiences? The author explains the company’s fresh approach to compete with Spotify and Apple Music: a redesigned logo, a new mascot, and restructured subscription plans.?