Insecure? Use Jargon
William Siebler
I Write Words That Make Your Clients Say Shut Up And Take My Money - Reassuringly Expensive Direct Response Copywriter
Deep down you already know this.
But here's what a study from Columbia Business School had to say.
“Those who are insecure ‘dress up’ their words, believing it will make them appear smarter or cause others to take them more seriously.” - Adam Galinsky
Certain politicians use big words to impress.
But they fail to express.
Look at the US election in 2016.
Hilary used big words and intellectual language.
Trump used simple words and emotive language.
Now let's turn to marketing.
Go and read your LinkedIn company. Go and read your website.
How much jargon did you find?
How many big words?
Think anyone is going to be persuaded to to buy from you?
No. They're not.
Write like a realy human.
Talk like a real human.
Use words you would use in everyday language talking to a good friend or loved one.
Ditch the fancy words and increase your ability to persuade.
The Efficiency Catalyst - Empowering DSOs To Design, Integrate, & Launch Profitable Pediatric Anesthesia?and Orthodontic Services with seamless efficiency using tech and AI | Blueprint Overbyte | Anesthesiologist |
1 年What a great article. Nice share, William Siebler!
Fuel Your Growth: Transform Your Expertise into a Personal Brand that Amplifies Visibility & Impacts Ideal Paying Clients
1 年Great article! Thank you for sharing this, William Siebler!
CEO Command Your Brand - We Book Podcasts ??? I Relate Public Relations to Real Events and Teach about the Roman Empire ?? Girl Dad of 3 ??
1 年Absolutely agree! Communicating authentically with simplicity and clarity resonates more profoundly. Using everyday language fosters genuine connections and strengthens persuasive communication.
Digital Marketing Specialist | Search Engine Optimization (SEO) | Helping startups go from getting relevant traffic → leads → revenue
1 年This is the case for B2C. Will this strategy work for B2B as well? Since here the dynamics change drastically