Insanely easy framework to make Digital Marketing graspable by your grandma.
I see a lot of marketing practitioners and clients struggling with the digital marketing concepts.
There is a sense of drowning in the information that’s available on the web. Technology changes are fast and furious. The pace at which what works and what doesn't, changes is crazy. Everything is part of an ever-changing continuum.
The first problem with digital marketing is the need for a common framework which helps you decide where to look in digital marketing. There are many frameworks around and that just adds to the confusion.
In the absence of a framework, the result is chaos - inefficient methods, waste of budgets, general cluelessness, busy flailing, and the use of the wrong metrics to show results.
What you need is a clear way to evaluate your competition, to understand promotions, and a clear path to evolve your own digital strategies.
This article explains the basic concepts and guidelines of a framework that you can use to build your digital marketing promotions.