The ins and outs of press releases

As part of the services Edge Communications have in store for customers, we often write press releases to get the news out there. A press release is an official statement delivered to members of the media to provide them with information, or to make an announcement directed for public release. Press releases are considered a primary source, meaning that the content is created at the original source.

Edge Communications has access to an extended list of media contact details and will compile a media list according to your specific needs. This includes media involved in newspapers, magazines, online media, radio and television. By sending out a press release, all media that may be interested in the content immediately receive it in their inboxes. It is the first step of giving your company much-needed exposure.

A press release is a very cost-effective way to connect with many people and bring whatever you have to say under public attention. To give more credibility to the content, an expert in your company will be quoted to further explain the matter. The contact details of this expert will generally be given at the end of the press release, making it possible for media to get in contact should they wish to write an article on the content or would like to invite you to an interview.

As part of the services we have available to our clients, you may even prefer to appoint your communication specialist at Edge Communications to act on your behalf, whether it be to answer questions media may have, or to handle radio or television interviews. Over time we have built relationships with many members of the media, which benefits your company to a great extent.

An eye-catching press release need to be short and sweet. All of the most important information is given, together with results on research, specific dates, correct detail, as well as a summary of background information the reader might need to get the bigger picture.

Some of the benefits of a press release:

• A press release introduces your world to the rest of the world and provides authenticity to your brand.
• It helps you establish a new marketing channel and acts as the bait you need for media and the public to become aware of and get interested in your company.
• Press releases cause increased traffic to your website and social media pages.
• Increased traffic can result in increased sales.
• The visibility of your brand in the media is immediately increased.
• It helps you build relationship with different members of the media.
• The level of coverage you get with your press releases in online news sites has a significant effect on your recognition in search engines.
• A press release is food to journalists, who are always on the lookout for stories.

Contact Edge Communications at 081?233 8351 for more information on all your communication needs and to connect you with key audiences.

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