INNsight Newsletter - September Edition
Welcome to the September edition of INNsight Newsletter, where we share with you the latest news and insights from?IQVIA Global Market Insights.?
This month's thought leadership includes:
Obesity: Key Pipeline Developments and Clinical Trial Insights
Over the years, several anti-obesity medications (AOM) have reached the market but failed after widespread use due to serious adverse effects, including cardiovascular events, suicidality, abuse, dependence, and cancer. This article provides an update on current treatment options for obesity and outlines the latest development activities, including ongoing clinical trials of key experimental drugs. Learn more
Surge in ADC Deals Drives Oncology Dealmaking
In recent years, antibody-drug conjugates (ADCs) have increasingly become more prominent in dealmaking, as leading industry players look to gain access to the transformative drug modalities. Notably, there was a marked increase in ADC deal volume from 2022 to 2023, with ADCs being the key drivers of several high-profile deals, particularly focused on oncology indications in the discovery and preclinical phases of development.?Learn more
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Achieving Oncology Launch Excellence
Achieving Launch Excellence in oncology is increasingly challenging. Innovators face overwhelming complexity, opportunity fragmentation and a widening 'innovation readiness' gap, as healthcare systems cannot keep up with the pace of oncology innovation to effectively adopt new therapies.??This white paper explores the key factors for helping pharmaceutical companies navigate these harsh realities to achieve commercial success in oncology today and in future. Learn more
ChannelDynamics? Verbatim with IQVIA AI Assistant: Transforming HCP Message Recall Analysis
Webinar: Tuesday, October 29, 2024, 10:00 AM EDT, 45 minutes
Understanding healthcare professionals' (HCPs) perceptions of your and your competitors' brand messaging is crucial for adapting your marketing plans for maximum impact. Join us for this exclusive webinar where we unveil IQVIA ChannelDynamics? Verbatim with AI Assistant, our innovative new tool leveraging healthcare-grade AI? to discover how identifying which messages and themes resonate with HCPs can help optimize your brand planning and accelerate your marketing strategies. Register now
To learn about IQVIA Global Market Insights' solutions and how we can support your business, follow this link.
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