InnovX Alumni Spotlight: Scaling Beyond Borders
At InnovX, we are excited to highlight the tremendous progress made by our community of innovative companies. We recently connected with several InnovX alumni to discuss their remarkable achievements, industry insights, and future plans. Here’s an update on three standout companies: HealthFluencer , Flaminjoy and Ask Wire , each making waves in their respective industries.
Significant Milestones and Achievements
HealthFluencer
HealthFluencer is revolutionizing health marketing and consumer trust by ensuring that healthcare, self-care and personal care brands connect with verified and credible influencers. Their AI-powered platform accelerates the influencer discovery process, using data-driven insights to match brands with healthcare professionals, wellness coaches and fitness trainers, leading to higher engagement rates and more successful campaigns.
With a commercial proof of concept (POC) developed in partnership with CUBE, the company offers end-to-end influencer campaign solutions—from filtering and matching to campaign creation, prediction, and measurement.
Key milestones:
Looking ahead, HealthFluencer is focused on securing €200K in additional funding in 2025 to scale operations, embed AI-driven analytics & predictions, and expand the database.
Flaminjoy
Flaminjoy has experienced a year of transformative growth, finalizing the integration of TikTok into their platform, enhancing services for both brands and content creators. They are also developing new AI-powered services to amplify social product content and improve engagement.
With over €2 million in funding raised through three rounds, Flaminjoy continues its expansion across 11 countries while preparing for Series A funding to further accelerate growth.
Ask Wire
Ask Wire has established itself as a leader in real estate analytics, with its Real Estate Dynamics (RED) platform providing insights into over 600,000 property transactions. Their strategic partnership with Google has enabled them to integrate AI-powered insights into the platform, helping developers, investors, and agents make data-driven decisions.
With high-profile investors like Lars Rasmussen (co-founder of Google Maps) and Founders Bridge, Ask Wire is expanding into Greece and Romania, cementing its position as a key player in real estate tech innovation.
Industry Evolution and Trends
HealthFluencer
The personal care and health marketing industries have seen major shifts in consumer behavior and regulatory trends. In 2024, consumers became more value-conscious, actively searching for discounts, rewards programs, and social media deals, while "deinfluencers" gained traction by exposing overhyped products.
Social commerce is booming, with platforms like TikTok and Instagram becoming major sales drivers. According to Statista, the cosmetics and beauty e-commerce industry in the U.S. was projected to generate $88.5 billion in 2024, with forecasts reaching $94.5 billion by 2026.
Regulatory landscapes are also evolving, particularly in the EU AI Act, which introduces stricter guidelines on AI-driven healthcare advertising, disclosure of AI-generated health recommendations, and protections against targeting vulnerable populations.
Flaminjoy
Flaminjoy has observed a shift toward long-term influencer partnerships, with brands focusing on authentic endorsements and stronger customer loyalty. The dominance of short-form vertical content has continued to rise, making platforms like TikTok, Instagram Reels, and YouTube Shorts the primary formats for engagement.
Ask Wire
Ask Wire has seen an industry-wide transition toward data-driven decision-making in real estate, as investors, insurers, and financial institutions increasingly rely on real-time analytics. AI adoption has surged, allowing platforms like Ask Wire to offer predictive insights, automate valuation processes, and provide environmental risk assessments.
With a growing emphasis on Environmental, Social, and Governance (ESG) factors, real estate platforms must now comply with sustainability reporting and climate risk assessments. The demand for data privacy and regulatory compliance solutions has also intensified, driving innovation in risk assessment and AI-driven compliance tools.
Key Challenges and Solutions
HealthFluencer
Fundraising remains a challenge for HealthFluencer. Initially seeking venture capital funding, the company pivoted to angel investors, successfully raising €10K from experts in MarTech and HealthTech. However, securing an additional €200K in 2025 is essential for the next stage of growth, and the team is now focusing on strategic partnerships with industry players who align with their vision.
Team management has also been a challenge. The co-founders mutually decided to pursue different paths, Diana Mereu stepping in as sole founder & CEO. After consulting with investors and former colleagues, the company shifted its focus from finding a new co-founder to forming strategic partnerships and project-based collaborations, ensuring access to specialized expertise while maintaining flexibility.
Flaminjoy
Flaminjoy’s international expansion has been met with market-specific regulations and talent acquisition challenges, particularly in Asia, where time zone differences and recruitment agency costs complicate hiring. The company has addressed these issues by building strong local partnerships and leveraging agile workflows to navigate regulatory differences efficiently.
Ask Wire
Ask Wire has faced obstacles in expanding its footprint in Cyprus, Greece, and Romania, particularly due to regulatory complexities and market adaptation requirements. By forming local partnerships and participating in accelerator programs like EGG in Greece and InnovX in Romania, Ask Wire has gained deeper insights into navigating new markets and building trust with clients.
Innovative Projects and Strategic Growth Plans
HealthFluencer
HealthFluencer has prioritized building a strong pipeline of verified health influencers, blending the credibility of healthcare professionals with the engagement of digital influencers. This approach bridges the gap between consumer health education and brand influence, ensuring that wellness messages remain both authentic and widely disseminated.
The company is actively forming strategic partnerships in the wellness and wellbeing industries, focusing on global customer acquisition. By onboarding both emerging startups and established brands, HealthFluencer aims to expand its market presence and deliver more tailored solutions to its growing client base.
Flaminjoy
Flaminjoy has expanded its platform with AI-driven Social Products, including Social TV and Social CTV, which integrate user-generated content into interactive ad formats, generating higher engagement for brands. They have also collaborated with Ipsos to introduce Trend Scout services, providing brands with real-time consumer insights through influencer-driven data.
Ask Wire
Ask Wire continues to refine its Real Estate Dynamics (RED) platform, offering clients AI-powered investment insights and automated valuation reports. Their environmental risk assessment modules provide insurers with tools to evaluate natural hazard risks, including floods and earthquakes, ensuring compliance with ESG regulations.
Flaminjoy, Ask Wire, and HealthFluencer represent the innovation, resilience, and vision that define the InnovX startup community. These companies are driving change in health marketing, influencer technology, and real estate analytics, proving that startups can redefine industries through AI, data-driven decision-making, and strategic partnerships.
We are proud to witness their remarkable achievements and look forward to their continued success.