Innovators: Join our Free "Jobs-To-Be-Done" Workshop. Register now!
Gijsbertus J.J. van Wulfen
Award winning innovation keynote speaker helping you to create innovative mindsets at your event and your organisation. Contact me for a proven innovation method to double your effectiveness in 2025.
An innovation is a new solution for a relevant unmet customer need with a business model.
This is one of my definitions of innovation which stressed the importance of solving unmet needs of potential customers which are really relevant to them. Why? Because otherwise there's no reason for a customer to change his or her behaviour, especially in a business-to-business context.
A lack of customer understanding is one of the main reasons new products or services fail.?A great new way of really understanding customers is the relatively new Jobs-To-Be-Done (JTBD) framework and the related Wheel of Progress. With no more than ten interviews, you already get deep insight into what customers need to make progress and their circumstances.
At the FORTH Innovation Institute we love to share our insights and innovation expertise with you to help you to create a culture for innovation in your organisation. In our next Share and Learn session, Florian Hameister a certified facilitator of the FORTH Innovation Method will show you the JBTD-framework, and will provide you a guideline to help you find the right new business ideas based on customer insights.
We welcome you Monday March 20th from 13.00-14.00 CET to learn this new framework and help you on your way to become an amazing innovator. There are limited seats available, so register for FREE now here: https://evidentia-it.zoom.us/meeting/register/tZEvf--prDIrGtwKTu8eRKjn7QndYXNbrdSy
Hope to see you next Monday,
Gijs
Founder FORTH Innovation Institute
Digital Marketing Specialist with Zenith Consulting | Studying at TU Dublin
2 年Ahh I just missed registration ????
M.V. MSc, Dr. Profesor-Investigador Titular en Universidad Nacional Experimental "Francisco de Miranda" Postdoctorante en Salud Publica.
2 年Excellent. The new culture for innovation in organizations depends on the review of what exists, to set course and advance in a new one with ideas of progress.
Revenue Acceleration Consultant, I help clients transition from solution selling to buyer facilitation via customer-led growth strategies and differentiated conversations that resonate to drive pipeline & win rate.
2 年I signed up for this, thanks Gijs van Wulfen
Senior Innovation Advisor & Program Manager | Advanced Computing & Digital Infrastructure for Science
2 年Yolanda Verveer Born !