Innovators in drink flavours - July 2023
Welcome to the latest drink's industry insights from Simpsons Beverages, designed to help you to stay ahead of the game and at the forefront of emerging drink trends and information.
Filled with the very latest thinking, global trends and insights, it's aimed to help you to keep your finger on the pulse when it comes to drink tastes, applications and consumption.
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Drink Trends July 2023
This month’s drink trends are influenced by both the warmer weather and the challenging economic climate.
Cordial is having a moment, suiting drinkers seeking instant refreshment in a healthy but budget-friendly way. As TikTok is awash with a new trend, #WaterTok, luxurious-feeling and unusual ingredients are being added to water.
Iced drinks are on the up too, as seasonal or limited-edition drinks suit the warmer weather and consumers’ desires for affordable little luxuries.
The newest drink launches include upgraded soft drinks and refined alcoholic drinks, each suiting wider wellness trends.
Read our July Drink Trends Report to learn about new drink trends and the latest launches.
Juice Drinks Trends Report 2023
Squeeze more value out of juice drinks with ideas and insights from our Juice Trends report.
In the face of restricted consumer spending, juice drinks can be positioned as affordable and attractive alternatives to more expensive options. Repositioning juices as alcohol-free alternatives to meal pairing, for example, will appeal to those focussing on both economic or physical health.
Juices often suit trends for health and wellness – offering hydration and functionality – but can also align with sustainability trends too – saving on packaging or using ingredients with lower food miles, for example.
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Read our Juice Trends report for ideas on how to make juices go further in the face of market challenges.
The Impact of the Duty Increase on the UK Spirits Industry
Reforms to alcohol duty system come into force this August, changing the way alcohol is taxed and pushing up prices for many drinks.
The changes are expected to present a range of challenges to the UK spirits industry in particular, from short-term administration costs to permanent price rises on spirits.
However, the changes could also encourage opportunities for drinks brands and manufacturers to diversify, modify or premiumise their ranges.
Understanding all the detail of the alcohol duty changes is key to navigating this new development for the drinks industry. Read our guide to the alcohol duty increase 2023 to learn more.
Flavoured Cider Trends Report 2023
Flavoured Cider is ready to bubble over.
Now holding a stable one-third of the cider market, and as a key driver behind wider value growth, flavoured ciders hold plenty of appeal for drinkers and producers alike.
Whether using familiar flavours or adding some flair and new ingredients to recipes or aligning with wider wellness and sustainability trends, there are a range of opportunities on offer for drinks brands and manufacturers.
Read our 2023 Flavoured Cider trends report for more insights and inspiration. We look at the market drivers and challenges to consider, along with the opportunities and flavour ideas to try out.