Be an Innovator, not an Inventor
Brenda Benalcazar, MBA
Senior Technical Writer | UX Writer | Secret Clearance
Begin the Journey of personal development now and become the person you’ve always wanted to be.
What Makes Innovation Better Than Inventing, and Why You Should Try It
I used to be a perpetual inventor and thinker of fresh concepts. The problem is that you have to persuade others of the need for your invention when you are trying to promote it. In light of this, your offer mixes creation and instruction. A double effort is required!
Being innovative is much easier.
When you "innovate," you improve on something that is already effective.
Think about the garbage cans in your home as an illustration. These were once made of metal, making it challenging to carry them to the street. Is anybody here able to recall such times? They were hefty, annoying, and prone to dents. Metal trash cans weren't cool unless Oscar the Grouch from Sesame Street lived in one. A better method was developed using those metal trash cans, though.
new, large, wheeled trash can made of blue plastic.
Such creativity!
In that case, how might you facilitate people moving their garbage to the end of their driveway more quickly and easily? A market for trash cans already existed.
To convince them to buy the new garbage cans rather than the old ones, all that was required was a clear justification. So simple, in fact.
Utilizing the idea in your business and industry.
I advise you to pay attention to what consumers in your niche market are already purchasing. Next, simply consider how you can make those things better.
Think about how you can make it easier and faster for others to achieve their goals!
Make a list of all the characteristics that set your solution apart from the one they are accustomed to paying for. This is the simplest way to accomplish this. You become a great inventor by following that path.
Conclusion
You'll need to complete the following tasks to perform it successfully:
1. Look for an item that consumers are already purchasing in your niche market and consider how to make it better.
3. Use your imagination to make an existing answer better.
4. Suggest the benefits of your solution to your audience.
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5. Focus on the quicker and simpler outcomes that your solution produces.
There you go!
Be creative now!
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