The Innovative Way We Make Sure You Don't Get "Stuck In The Build"

In October of 2020, most of our social lives consisted of “Zoom happy hours,” drinking beers in front of our screens, socially distancing, while catching up with friends in other time zones - or maybe in the same zip code.

If your social circle is anything like mine, one of the hot topics of conversation during these Zoom happy hours was the total and complete failure of Quibi - the short form video streaming service designed for people to enjoy on their phones.

Its implosion held a so-bad-you-can’t-look-away fascination for those of us in the tech world.

It seemed so promising! Led by veteran Hollywood executive Jeffrey Katzenberg and former HP CEO Meg Whitman, Quibi raised two billion dollars (with a B!) before it even launched. So what happened? Why did Quibi shutter six months after launch?

They got stuck in the build. They weren’t sure what they were doing or why. They weren’t able to adapt to changes. They didn’t pivot when they should have.

Does this sound familiar? After almost a decade sitting at the helm of my own tech business, and advising countless founders, CTOs, and investment professionals, my team and I see this far too often.

Client comes to agency with a great idea -> agency and client work together to design a concept -> agency starts to build out the concept -> 7 million changes are suggested -> tons of money and time go into those changes -> months pass, no MVSP (Minimum Viable Sellable Product– because what good is a product if it can’t make it to market?) is ever launched, everyone wants to pull their hair out.?

This is so common! And so incredibly frustrating for everyone involved.?

The client is rightfully frustrated because they’ve spent time and money and they don’t have an MVSP (Minimum Viable Sellable Product) to show for it.

The engineers are rightfully frustrated because they’ve spent months building (and repeatedly changing) something that will never get to market.

It’s a lose / lose for everyone involved - except for the agency of course - who’s happy to continue billing you your monthly retainer for the foreseeable future.

Here at Neutech we’re obsessed with your success, not our billables.?

That’s why we’re trying to change the industry standard by only providing Minimum Viable Sellable Products to our clients.

Because we know first hand that it doesn't have to be like this. Like every other tech agency, we’ve had our experiences like the one described above. But we’ve also had experiences where everything just … clicked, where we were able to get our client’s MVSP to market in 3-4?MONTHS.?

After dozens of these incredibly smooth MVSP launches, we started to investigate the common denominators.

What had we done differently with these smooth, easy launches?

Could we systematize this process?

Was there a way to create a method that meant we could promise our clients an MVSP in less than 6 months?

Yes. Yes! We call this process The Neutech Wave and it has totally revolutionized the way we do business and the speed at which we can help our clients get an MVSP launched and making money.

This process means you won’t get “stuck in the build.” If you follow our process, you’ll have a minimum viable sellable product ready in 3 - 4 months. Promise.

The Neutech Wave is a 4 step process that, honestly, requires a bit more detail than makes sense for an email. I walk through each of the steps in this blog post. It’s worth the read!

Here’s what Connyct founder Matt Berman had to say about the experience:

“From the outset, Neutech's blend of speed, expertise, and communication prowess was world-class. For their first assignment, Neutech faced an aggressive deadline. They undertook the colossal task of rebuilding our backend infrastructure. Their expertise and dedication enabled us to seamlessly scale our architecture, readying our platform to support millions of users without a hitch.”

We’re so proud of this process and what it’s been able to do for our clients - less stress, smooth launches, and MVSPs on the market and making money less than 6 months after you jotted the idea into your notes app.?

If this sounds good to you, grab a spot on my calendar and let’s talk about your next project!?Or forward this email on to a founder who’s frustratingly stuck in the build and could use some help getting to market.?