Innovative way to showcase a product
Jon Bennett
![Jon Bennett]()
Jon Bennett
Everything I do - whether that's comms, writing or production - revolves around telling stories.
I think this was an inspired brainwave last night on how to showcase a product while also making great content. The Formidable team worked with sponsors EE to put a 4GEE camera inside the eye of the Bafta Rising Star Award, the first time that I'm aware of that we get a trophy eye's view from an awards ceremony. You can see the results here 4GEECaptureCam.