Innovative storytelling is erasing the line between internal and external communication

The organizations that are most successful in dealing with the current disruptive environment are those with effective communication strategies that cut through uncertainty and engage people. But what does that look like in practice?

First, it’s about internal storytelling that helps employees connect their personal contribution to your company’s overall vision during times of rapid change. To that end, working with employees on discovering, align and activate their purpose with that of your organization is always a worthwhile investment, since research shows that working with purpose improves performance and increases productivity.?

Second, it’s communication that supports the building of employee movements that allow all people in an organization to contribute to changes that are happening. At The DO, we create successful movements by first helping you identify potential employee leaders. Then, we give those leaders the mechanism, tools and training to grow the movement and support it with compelling storytelling.

And third, it’s about highlighting those actions you’ve been taking and telling stories of impact internally and externally, fostering a sense of pride and belonging both in your employees and your customers.?

Organizations today are becoming more transparent. Marketing and employee engagement are merging. What I see happening in purpose-driven companies? The lines that used to separate external brand storytelling for customers and internal storytelling for employees are blurring – as they must when authentic communication is the goal.

Know great examples of innovative storytelling? Leave me a comment!