Innovative Direct Mail Strategy You've Never Tried

Want to reach only your idea prospects? Do you want to scale your qualified responses in the next 30 days? Do you want to look incredibly impressive to people looking to buy your products or services?

If you try this unique, innovative direct mail strategy I promise you will only spend your marketing budget to reach your ideal prospects who are qualified to buy. And you will look like the most innovative company in your industry in front of qualified prospects.

So what is this unique, amazing, great, productive Direct Mail Strategy?

Send Targeted Direct Mail Pieces with Augmented Reality.

AR will make your printed direct mail piece come to life. You can also share a lot more information through a video than you can on the printed piece.

Here are the steps you need to take to set your Direct Mail Piece with Augmented Reality:

1. Write “Passion Persuades” Copy with a response evoking headline
2. Select the size and format of your piece, I like to use large, 6” x 11.5” postcards that are full color and have a satin or silk finish coating that is inviting to the touch.
3. Shoot custom photography, try to avoid using stock photography
4. Place website and toll free # to call you or to order directly via your e-commerce site or capture important customer information via a well-planned landing page
5. Get your piece professionally designed by a well-trained and experienced graphic designer. We only employ graphic designers who have earned Bachelors in Fine Arts Degrees in graphic design.
6. Hire an ad agency capable of building an App dedicated to your business complete with your own Augmented Reality Channel. Important: don’t use a general, “On the Bus” Augmented Reality APP.
7. Place simple four-step directions re: how to view the Augmented Reality video content while viewing the piece through a smart phone or tablet.
   1. Example: Download Our App, Open the App, & Point the Camera on Your Smart Phone or Tablet to the Piece, Enjoy Your AR Content and receive an additional discount
8. Key Your Image for AR Image Recognition
9. Block and plan your video content
10. Shoot and Edit Your video
11. Determine your ideal prospect
12. Purchase a laser-targeted mailing list in the geographic areas you want to reach only ideal and qualified prospects
13. Set your piece up for MailTrack so you know when your mail is delivered to your qualified prospects
14. Finalize your postage costs with software so you know how much you need to pay the Post Office suppliers: Mircoest.com, endicia.com (their InstaRate downloadable tool is a solid estimator tool.)
15. Get a quote to print and sort your pieces
16. Order the campaign with your trusted advertising or direct mail partner.
17. Send and get ready to see qualified responses to start calling or hitting your contact forms.
18. Also, you can send push notifications to anyone who downloads your app, so you will get more opportunities to engage prospects than just your mail piece if they download your app. They also prove they are more engaged to work with your company.

If you have more questions about how to send direct mail with Augmented Reality, feel free to contact me at (404) 775-0194.

#DMwithAR, #DirectMail, #AugmentedReality, #thestokesagency

All the Best,

Ford