Innovative Campaigns & TV Debuts: LullabAI, Zakir Khan, YouTube Ads
Alok Jain on COLORS' hit dhow "Laughter Chefs: Unlimited Entertainment" - TV's top Comedy Reality Show
Alok Jain , President of Viacom18 Media Private Limited , discusses the success of COLORS' "Laughter Chefs: Unlimited Entertainment," a unique comedy reality show that's become the top non-fiction show on TV. Jain highlights the challenges of comedy on TV, the show's innovative concept, and its seamless integration across digital platforms.
Kevin Vaz Mahesh Shetty Pavithra KR Nupur Sood Divya Vats
Sony LIV’s Ranjana Mangla on the rise of alternate sports and strategic sd shifts beyond cricket
In an exclusive with Mediabrief.com , Ranjana Mangla , Sr. VP & Head of Ad Revenue at Sony LIV, discusses the platform's strategic shift towards promoting alternate sports like football and tennis. She highlights how these sports have driven ad revenue growth, enhanced brand visibility, and attracted a loyal subscriber base.
Manish Aggarwal Aman Srivastava zaheen ekhlas Sagar Kadam Sahil Wasim Yogesh Narang Sony Pictures Networks India
IAA Leadership Awards: Piyush Pandey inducted into IAA Hall of Fame; Roshni Nadar Malhotra honored with Business Leader of the Year Award
The 11th IAA Leadership Awards honored industry leaders on August 6, 2024, in Mumbai. Piyush Pandey was inducted into the IAA Hall of Fame, and Roshni Nadar Malhotra received the Business Leader of the Year Award. Other notable winners included Hephzibah Pathak , Navin Khemka , and Vicky Kaushal.
Sam Balsara Avinash Pandey Ramesh Narayan Nadir Godrej Srinivasan Swamy Ravi Krishnan Nandini Dias Prasanth Kumar Megha Tata Abhishek Karnani Kainaz Karmakar Pradeep Dwivedi Kranti Gada Nina Elavia Jaipuria Neena Dasgupta Rana Barua Partha Sinha Dr. Bhaskar Das Mitrajit Bhattacharya Raj Nayak Neeraj Roy Soumen Santara Pankaj Krishna International Advertising Association IAA India Chapter 奥美
Piyush Pandey on Ogilvy’s Iconic Jugalbandi Ad for Fevicol: Insights on Creativity & Leadership
In a special episode of MVP – The Master’s Voice Podcast, Piyush Pandey of 奥美 shares his journey behind the creation of Fevicol's Jugalbandi ad. He discusses the importance of creativity, leadership, and the enduring client trust that shapes iconic advertising campaigns.
Bharat Puri Sudhanshu Vats Devika Bulchandani sukesh nayak Harshad Rajadhyaksha Kainaz Karmakar Lorraine Martin
The week’s standout campaigns by?Cadbury Celebrations, Sebamed, JK Paper, others?
This week's top campaigns include Cadbury's emotional Rakhi tribute, Sebamed's breastfeeding awareness, and Zepto's inclusivity stories. Brands like JK Paper, The Man Company, and Parachute Advansed Jasmine also showcased innovative campaigns, resonating with audiences during the festive and Olympic season.
JK Paper Ltd. Curly Tales Kamiya Jani The Man Company Jatin Luthra 亿滋食品 Nitin Saini sukesh nayak Shekhar Banerjee Wavemaker India 奥美 Zepto Kaivalya V. Orchids The International School Sebamed India Karan Goel Marico Limited Somasree Bose Awasthi (she/her)
"Impactful storytelling is key for businesses to thrive," says Abhinay Kumar Singh, Founder of Adgcraft
Abhinay Kumar Singh , Founder of Adgcraft, One of the Trusted?PR Agencies in India , emphasizes the power of storytelling in business success. In MediaBrief's CommsBrief series, he discusses his journey in PR, industry trends, and challenges faced. He highlights Adgcraft’s initiatives in mentoring young talent and his favorite campaign projects.
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Debarshi Ray joins Bennett Coleman & Co. Ltd. as Director – Technical
Debarshi Ray has been appointed Director – Technical at Bennett Coleman & Co. Ltd. (The Times of India) (The Times of India). With extensive experience, Ray has held senior roles at Constantia Flexible, Amcor, and Paharpur 3P. Previously, he worked at Bennett Coleman & Co. Ltd., where he focused on cost control and operational efficiency.
Himalaya's Ragini Hariharan on innovation and consumer-driven wellness trends shaping the future
Ragini Hariharan , Marketing Director at Himalaya Wellness Company , discusses the evolving wellness and personal care industry. She highlights key trends like skin minimalism, natural formulations, and sustainability, and shares how Himalaya is leading with innovative products and consumer-driven strategies.
Alembic CSR & Havas launch ‘LullabAI’ to empower speech-impaired mothers with AI lullabies
Alembic Pharmaceuticals Limited CSR, in collaboration with Havas Life Mumbai , has launched ‘LullabAI’, an AI platform enabling speech-impaired mothers to create personalized lullabies. This initiative, blending tech and empathy, allows mothers to bond with their babies, promoting inclusivity and maternal connection.
Atul Suri Artica Saha Rajpal Sachin Talwalkar Sangeeta Barde Perpetual Block - a Partex Company Rajeev Raja Anmol Bhave BrandMusiq - Sonic Branding & Experiential Design
Zakir Khan debuts on TV with Sony’s ‘Aapka Apna Zakir,’ premiering on August 10th
Zakir Khan, renowned comedian and storyteller, makes his TV debut with Sony Entertainment Television's ‘Aapka Apna Zakir.’ Premiering on August 10th, the show blends humor, celebrity interviews, and relatable stories. Airing every weekend, it promises laughter, heartfelt moments, and a unique viewing experience.
Gunjan Arya Vaishali Sharma Tushar Shah Manu Wadhwa Sandeep Mehrotra Ritesh Khosla Mihir Sanghvi Udayan Shukla Sony Pictures Networks India Only Much Louder
Wimbledon 2024 on Star Sports sets viewership records, becomes India’s most-watched Grand Slam
Star Sports' coverage of Wimbledon 2024 achieved historic viewership, becoming India's most-watched Grand Slam with 36.3 million viewers and a 176% increase from 2023. The tournament’s Hindi coverage and star-studded commentary contributed to record ratings, making it a milestone event for Disney Star .
Sanjog Gupta Usama Al-Qassab Ajit Varghese Shubhra Saraf Sethi Vikram Passi Kingshuk Mitra Chatak Vakharia Amrita Bharadwaj Abid Hussain Namita Jadhav Richa Anand Priyanka Nagpal Amit Wadhwa Rahul Bakshi Sangeeta Pujari Sunny Kansara Gautam C. Star Sports Ad Solutions
YouTube tests Picture-In-Picture ads for live streams, enhancing viewer experience and monetization
YouTube is testing a Picture-In-Picture ad format for live streams, allowing ads to play without interrupting the content. The new feature aims to boost monetization for creators while ensuring a seamless viewing experience. The format will roll out to select devices in the coming months.