Innovation, Transformation, Experience

Our weekly CMO Council LinkedIn newsletter provides insights to CMOs on:?

o?? Saudi Arabia’s Transformative Vision 2030

o?? Email Doesn’t Equal Identity

o?? Will AI Hype Get A Reality Check?

o?? Discover The Next Era Of Marketing

Saudi Arabia’s Transformative Vision 2030

Saudi Arabia has solidified its position as a dynamic and rapidly evolving hub for marketing, advertising, customer experience, and digital transformation. Last year was a milestone in the Kingdom’s journey toward innovation and customer-centricity, fuelled by the ambitious Vision 2030. Hussein M. Dajani, Group Chief Marketing and Customer Centricity Officer at Petromin Corporation, writes that ?last year was a milestone in the Kingdom’s journey toward innovation and customer-centricity, fuelled by the ambitious Vision 2030. As businesses prepare for 2025, the focus must remain on: embracing emerging technologies like generative AI and immersive experiences; driving sustainability as a core brand narrative; and staying culturally attuned to Saudi Arabia’s unique and evolving landscape. Find out more about Vision 2030

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Email Doesn’t Equal Identity

Without deeper insights into customer preferences and actions, an email address is like having a car with no fuel. It may look good, but it won’t take you very far, says Tim Glomb, VP of Digital, Content, and Product Marketing for Wunderkind. “The real goldmine lies in understanding why a customer acts the way they do and what they need, even before they express it.” Behavioral Data is a Game-Changer. It tells you a customer’s story. It’s not just about knowing who they are, but understanding why they do what they do, what they’re seeking, and how they’re interacting with your brand. This insight allows you to create meaningful interactions that align with their actual needs, adds Glomb. Behavioral data spells future success

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Will AI Hype Get a Reality Check?

AI continues to disrupt marketing, media and the creative industries. Market US predicts the global market for AI in marketing will be worth $214 billion by 2033, up from $20 billion in 2023. Given the projected growth of AI, CMOs need to successfully integrate AI into brand strategy, including collaboration with their creative partners. Marketers plan to use AI to optimize campaigns, target audiences, understand customer behavior, generate content, measure brand health, etc. More than half of marketers told CMO Council in our bespoke research report, Marketing Vitality Index, they’re still in the “testing” phase in their approach to AI, according to InMarket. However, there are signs of a potential bubble burst in 2025, or at least a slowdown, as AI hype meets AI reality. CMOs risk overextending this year and failing to deliver on AI’s lofty promises. Most CMOs lack a good grasp on all the issues and implications, making AI a minefield to be navigated carefully. Discover a map to navigating AI

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Discover The Next Era Of Marketing

Global marketers will converge on Dubai in May for the 6th Annual Marketing Leaders Conference. The dates for the event, hosted by marcus evans, will be held May 6 – 8, 2025, in partnership with CMO Council. Key Topics Include:

• AI-Driven Personalization:?Create meaningful, targeted interactions that turn consumers into loyal advocates.
• Emotional Branding:?Go beyond functionality to craft resonant, story-driven campaigns.
• Mastering the Marketing Mix:?Strategies for balancing immediate impact with long-term growth.

Create meaningful, targeted interactions for consumers into loyal advocates

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