As a product builder and startup advisor, I had the opportunity to share my experiences and learnings with aspiring product managers at the
Institute of Product Leadership
in India. During the talk, I emphasized the importance of understanding the art of building products and the theory behind becoming a successful product manager.
One of the key lessons I highlighted was the significance of patience and perseverance in the product innovation process. Steve Jobs aptly said, "Most overnight successes take a long time." Building successful products and driving innovation is a continuous effort that requires commitment over several years. It's crucial not to expect innovation to happen overnight or within a single release cycle.
I explored various aspects of product management and development, drawing insights from my experiences working with startups that were later acquired by larger companies.
Here are some key lessons and insights for young product managers:
- Understand the problem you're solving: Before diving into features, functions, and technology, it's essential to deeply understand the problem you're trying to solve and who your target users are. Innovation should always stem from addressing real user problems, not just leveraging technology for its own sake.
- Prioritize functional features first: When building a new product, focus on developing functional features that solve a specific user problem from end to end. Once you have a solid user base for these functional features, you can then introduce emotional features that encourage users to keep coming back to your product. Ecosystem features, such as integrations with other products, should come later.
- Continuous learning and iteration: Innovation is a process of continuous learning and iteration. Don't expect users to adopt your innovative solution immediately. Instead, learn from their feedback and iterate on your innovations accordingly.
- Incremental innovation vs. disruption: Not all innovations need to be disruptive transformations. Sometimes, incremental improvements to existing solutions can also be innovative and valuable. Understand whether you're aiming for disruptive innovation or incremental enhancements.
- Solve the right problem, not just leverage new technology: While new technologies can be exciting, it's crucial to resist the temptation to innovate solely for the sake of using the latest technology. Instead, focus on finding the right problem to solve, and then leverage technology as a means to that end.
- Prototype and validate quickly: Embrace methodologies like the
GV (Google Ventures)
's Design Sprint, which allows you to empathize with the problem, develop solutions, and validate them with users within a condensed timeframe of five days. Rapid prototyping and validation can save significant time and resources.
- Collaborate closely with the team: It's critical to work closely with engineers, architects, marketing, and sales teams. Don't just throw requirements over the fence; instead, be an integral part of the team, inspiring, influencing and guiding the development process.
- Craft a compelling product vision: Before diving into feature roadmaps, it's crucial to define a compelling product vision and strategy that resonates with users and stakeholders. Tools like writing a mock press release can help solidify your vision and ensure you're communicating the right value proposition.
- Continuously improve the user experience: While it's tempting to pack products with numerous features, it's important to prioritize a better user experience. Avoid cluttering the interface with too many buttons or functions, making it confusing for users.
- Consider bundling and pricing strategies: Explore opportunities to bundle your product with other offerings or adopt tiered pricing models to cater to different customer segments and increase adoption.
Understand the importance of continuous learning, adaptability, and a user-centric approach. Building successful products requires a deep understanding of user problems, a clear vision, and the ability to execute and iterate effectively.
As a young product manager, embracing these lessons and insights can help you navigate the challenges of product development and drive innovation that truly resonates with users and delivers value to the business.
If you have insights to add or want to discuss a different perspective, happy to get on a call. DM on LinkedIn or send me an email at [email protected]
Thanks to
Pinkesh Shah
and
Menaka Ramanan
for this wonderful opportunity and view the full interview at
Valuable Insights!