Innovation for the sake of Emotions

It is with great pride that we unveiled our new High Jewelry collection, Holographique. It has taken several years for our Creative Director Claire Choisne to pinpoint what color means for Boucheron. And it is at the intersection of light and color that she eventually found the solution.

More than two years of research and development were needed to perfect the holographic process used in her creations. By placing innovation at the heart of our creative process, we truly embrace the DNA of our Maison. Indeed, our founder Frédéric Boucheron used to leverage innovative techniques and materials to propose new designs. Claire Choisne is following in his footsteps by introducing into her latest collections real flower petals, aerogel, and, this year, a holographic coating borrowed from the aeronautical industry.

?In 2021, the theme chosen by Claire Choisne reflects the deep meaning of her work. ?Poetry born through innovative techniques, very far from the codes of traditional High Jewelry. In Claire's collections, innovation is never an end in itself. It serves a creative purpose. Holographic comes from the Greek 'Holos', which means 'in full', and 'graphein', which means 'to write'. This word therefore means 'to represent everything'. It perfectly reflects the studio's approach, which was not to choose one color but to represent them all. This undertaking was made possible by the holographic effect, which creates an ever-changing rainbow of colors on each piece.

To recreate this holographic effect throughout the collection, we first drew on nature by using opals because of their iridescent reflections. We then looked for the technique that would allow us to go further. This resulted in highly innovative pieces with an almost futuristic look, made using a molten metal spraying technique. The colorimetric result is unique on each piece because different effects are obtained depending on the substrate on which the coating is applied. Rock crystal gave us a transparent holographic effect, while ceramic produced a much denser effect.

?Letting go of the creative process was probably the biggest challenge we faced for this collection. Besides the immense technical complexity of applying this holographic coating to our pieces, it was almost impossible to predict the final result. Numerous tests were carried out until the desired shades of color were obtained. The gemstones, which normally are the starting point for a piece of High Jewelry, were chosen afterward here in order to best match the holographic colors obtained.

In addition to its prestige and uniqueness, we believe that what also makes a piece of High Jewelry valuable is its great poetry and the emotions it brings. For us, the creative process is intuitive. It is guided by an inspiration, a moment, an impression, but also by people. We do not design pieces for a specific market. As evidenced by this Holographique collection, we create pieces for individuals who love creative High Jewelry because it expresses their style and personality. We want to enable them to tell their story in their own way. Creative freedom is at the heart of our philosophy.?