Innovation and Root Cause Analysis
Innovation is typically associated with new products or services. However innovation will be encountered anywhere.
For example, products and services may not function or perform according to expectations or specifications. This can be "day-one" issues, such as a new smartphone model introduced to the market and customers immediately start complaining about extremely poor wireless coverage and short battery life. This can be a "popping-up" issue through the life cycle of the product (such as a sudden increase of defects during manufacturing stages) or the life cycle of a service (such as unexpected and frequent billing errors).
For all of such cases, Root Cause Analysis (RCA) methodologies can be applied, seeking for the primary reason that can explain the specific issue which created the exhibited deviation or problem. There are several popular RCA tools such as "5-Whys" or "Ishikawa Fishbone Diagram" which propose a systematic way for recovering the root cause. In many cases, the information and data which are necessary for the analysis, can be accessed and retrieved (although some time investment will be necessary for both defining what is required and for the data retrieval and assembly process itself). Eventually, a root cause can be revealed and a straightforward solution will (hopefully) be apparent. For example - the solution may call for replacing faulty design parts (using higher power rating components) or performing slight modifications to the production process (introducing an additional inspection phase) or defining and applying missing training programs (preventing future mistakes upfront).
However in many other cases we will encounter the following hurdles:
As indicated, contradictions (either physical, technical or procedural) tend to be resolved by compromise which may be suitable if we are willing to compromise on the outcome, yet in many cases, a creative solution is required when compromising is not an option. TRIZ is a well known methodology for creatively handling such cases.
Another RCA related issue, which is often dismissed, is correctly identifying the most significant root cause itself. Some may argue that there could be more than one cause but based on industry wide experience - there will be eventually only one which "deserves" this title (watch this). This search for "there could be only one" may complicate the RCA and calls for some creativity.
For example, in the "5-Whys" process mentioned earlier, we are instructed to ask an additional "Whys" based on the previous answer (or assumption) seeking for a deeper level cause. If your car ignition doesn't start you may first blame the dead battery as the root cause of the problem (and replace it) while if you ask "why is the battery dead" then you will find another deeper cause ("left the car headlights on") and so on. There may be a point along the way at which you may halt the process and end your analysis too soon, getting stuck at a point which may be handling the fault superficially (dealing with the car battery and not with the alternator), trying to resolve multiple "shallow" causes, or worse - not being able to provide a plan to recover.
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How can the correct root cause be identified? The previous video pointed out the following:
Addressing all 3 points together, not only assures that we are not stuck on the wrong root cause but also provides "hints" about a proposed solution although as we previously mentioned, some solutions will require a creative resolution, especially if they involve contradicting requirements.
Summary
Innovation isn't just about a new product/service "thing". Innovation is about finding creative and new solutions for real problems while providing value (typically business related).
Root cause analysis involves problem solving, and as such, provides us with innovation opportunities while utilizing dedicated analysis tools yet in addition, well known innovation disciplines and methodologies.
The amount and quality of innovation isn't limited to a specific domain, design, development, or manufacturing stage. It is only limited by the boundaries you have deployed in your mind.