Innovation, Risk, Reward

Our weekly CMO Council newsletter on LinkedIn advises CMOs on the following:

o????? Find out more about CMO strategic intentions this year

o????? Assess AI risks to corporate and brand infrastructure

o????? The great ambition of modern forensic marketing

o????? How digital innovation is transforming the QSR experience

Fueling Martech Innovation Through AI Reward

Our newest report, “CMO Intentions 2024,” examines opportunities and challenges impacting marketing planning and spend. We also look at revenue and customer attainment goals, expectations from senior management and board of directors, and differences between B2B and B2C, North America and Europe. CMO Council Founder and CEO, Donovan Neale-May, says marketing execution has been hit or miss. “Far too many CMOs cannot identify the right mix of strategies to positively impact ROI. In our survey, 1 in 3 say their marketing campaign performance needs improvement or has under-performed. On the upside, a number of CMOs say they’ve made progress on multiple fronts, from meeting revenue goals to overcoming skills gaps.” Be informed on global marketing strategy by finding out more about CMO’s intentions.

?

AI, Quantum Computing Risks to Internet Infrastructure

The entire digital certificate infrastructure of public and private key cryptography is vulnerable and needs to be modernized, writes Atri Chatterjee, CMO, DigiCert. “The two big trends that are affecting our industry are AI and the advent of quantum computing. Although AI is heralded for all the positive productivity improvements it offers, it also is a powerful tool in the hands of malicious actors. Their attacks are getting more broad-based and sophisticated, leaving corporate IT teams scrambling,” Chatterjee says. In such an environment, ensuring digital trust through the secure authentication of all devices, software, and communication is critical. Read more to assess your risk within your organization.

?

Intention-Based Marketing: Leveraging Actionable Intelligence

Gathering actionable intelligence about a target B2B account, including individual members of a buying team, to understand demand and deliver the right content to the right person at the right time, is really the great ambition of modern forensic marketing. “It also constitutes one of the biggest gaps in our study,” reports Tom Kaneshige, Chief Content Officer, CMO Council. Nearly 80% of highly evolved marketers are satisfied with their intention-based marketing, compared to only 17% of lesser evolved marketers. The reason for the gap is that intention-based marketing is hard to do.” The CMO Council’s exclusive research report?Fire Up Your Revenue Generation Engine?found nearly two-thirds of lead gen and engagement strategies are underperforming. Find out more in this excerpt of the report.

?

Deployment of Digital AI-Driven Identity Innovation at Drive-Thru

Digital Innovation is transforming the Quick Service Restaurant (QSR) experience and the CMO Council is mapping ways to speed and personalize service to the 50 million Americans who visit drive-thru restaurants daily. This thought leadership initiative will map and model the new imperative for QSR AI-driven engagement as CMO Council teams with tech innovator uKnomi, fast casual restaurant marketers and industry domain experts, on ways AI-driven technology can uplift consumer experience at 200,000 drive-thru lanes. Some six billion consumer visits are made to these locations annually. The new thought leadership initiative –?Adding Customer Glue to the Drive-Thru?– will map, model, specify and validate the deployment of a data-driven, AI-based QSR experience that uses digital innovation to personalize, expedite and reward every customer drive-thru visit. Contribute your views and insights.

?

For in depth insights into what CMOs are talking about, subscribe to Marketing Magnified, the CMO Council’s bi-weekly newsletter.