Innovation Report | Q2-2023

Download the full report HERE

???????Short Recap ??????

??Technology trends:

???PANGAIA?and ???Zellerfeld Shoe Company Inc.?partnered to create a sustainable 3D-printed sneaker, showcasing eco-friendly materials and advanced technology in fashion.

?? A revolutionary AI-powered footwear fitting technology was introduced by?Volumental, transforming the shoe shopping experience.

?? To promote its newest fragrance “Angel Elixir”,?MUGLER?created augmented reality mirrors that turn passersby into constellations.?

???Coach?revolutionized window shopping with its debut of an Augmented Reality (AR) try-on window display.?

???LG Electronics?presents the new "LOOKandME Styling Hanger" that allows users to style themselves through a unique interactive experience.

???Sustainability Updates:

???nat-2??unveiled a new vegan sneaker crafted predominantly from recycled aluminium foil.

???Bottega Veneta?took a significant step towards sustainable fashion by launching Project Reserve, an initiative focused on the upcycling of leftover materials.

?? A new line of sunglasses by?RAEN?crafted entirely from recycled materials that relies on leftovers from the brand’s acetate producers.

?? In a groundbreaking collaboration,?Hublot?and?Nestlé Nespresso SA?developed the Big Bang Green Box, an exceptional timepiece crafted from recycled Nespresso capsules.

?? CUPSHE introduced its eco-conscious swimwear collection made primarily from recycled plastics.

???MNTGE, A digital fashion house set a new benchmark in the fashion-tech crossover by introducing upcycled @Levi’s jeans linked to NFT via NFC chips.

???Stella McCartney?launched a bag made from Bananatex, a fabric renowned for its durability, waterproof properties, and eco-friendly characteristics.?

???Marc Jacobs?partnered with footwear company?Melissa Shoes USA?to launch a sustainable footwear collection.?

?? In a three-year collaboration initiated by?Kering,?ECOPEL | Faux Fur Artisan?and?DyeCoo Textile Systems B.V.?have developed a waterless dyeing process for recycled polyester fur, resembling sheepskin. The innovative approach uses CO2 instead of water, a technique previously unapplied to faux fur production.

???Balmain?collaborated with ???evian?to create a sustainable ready-to-wear collection with eco-friendly materials, recycled plastic hangers and bags.

???Golden Goose?launched an online repair service for its footwear, in collaboration with?YATAY?Lab.

???Modern Synthesis?used plant waste and microbes to create microbial textiles through bacterial fermentation, offering a sustainable alternative to traditional fabric for footwear production.

????Digitalisation news:

???Louis Vuitton?ventured into the digital realm, unveiling its unique digital “treasure trunk” NFT, each priced at about €39,000, meticulously designed with the brand’s iconic motifs.?

???LVMH?has officially partnered with?Epic Games, to transform its creative pipeline with cutting-edge 3D creation tools. This strategic collaboration aims to deliver immersive experiences such as virtual fittings, shows, 360° product carousels, augmented reality, and digital twins.

???PUMA Group?has broadened its foray into web3 with the launch of Black Station 2, an enhanced digital world and shopping experience developed using the?Unreal Engine.?

???Nike?launched “Airphoria” in?Fortnite, a novel gaming experience that intertwines the iconic design of Nike Air Max with the dynamic gaming landscape.

???Nike’s NFT platform ".Swoosh" will soon be integrated with?EA SPORTS?games, potentially allowing Nike’s virtual footwear and apparel to appear in games.

???Nike’s new platform .SWOOSH for virtual creations, is launching its first digital-creation collection, Our Force 1, co-curated by the .SWOOSH community.

?? The?Valentino?WANNA Wear app, a Virtual Try-On (VTO) initiative, allowed customers to visualize themselves wearing items from the Urban Flows collection Fall 2023 and the exclusive ValenTie tie.

???CHANEL?introduced “The Collection”, a unique digital loyalty program that leverages the principle of Gamification. Members accumulate digital cards corresponding to their purchases of perfumery, skincare, and makeup products on a dedicated platform.

???CHANEL?released a hyper-realistic virtual try-on tool for its timepieces, leveraging advanced augmented reality (AR) technology.

???adidas?partnership with notable NFT artist Fewocious introduced the “Trefoil Flower Mint Pass” – a limited edition, Phygital collection that paired an NFT with a specially-created real-life Adidas Originals Campus 00s sneaker.

???adidas?introduced Tokenproof, an innovative digital verification technology, in its Confirmed app.

???Ambush?and designer incubator Terminal launched an innovative NFT collectible offered exclusive access to Spring/Summer 2023 event, and a physical sashiko teddy bear.

???Crocs?partnered with 3D e-commerce firm?Obsess?to create the innovative Crocs Jibbitz Experience, an immersive online platform that offers five virtual sections inspired by Crocs’ Jibbitz charm categories.

???Prada Group, unveiled its 42nd Timecapsule NFT collection featuring physical tank tops backed by digital assets.

???Tommy Hilfiger?presented a unique AI-designed collection, MVFW23, as revealed on?DRESSX?platform.

???Gucci?recently aired its “Cruise” collection via South Korean gaming and social platform?Zepeto, using avatars that were dressed in digitally-rendered versions of the house’s new runway designs.

???Casablanca Paris?took a bold step into the future with its Spring/Summer 2023 campaign, utilizing artificial intelligence to generate captivating visuals.

???Kering?has introduced its first AI Personal Shopper, marking a significant innovation in the luxury retail space.

???ASICS EMEA?has launched the world’s first AI Training Programme to teach AI tools that the power of exercise is much more than physical gain.

Do you have some thoughts ?? about some of those products and experiences?

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#fashiontech?#innovation?#fashiontrends?#iconic?#web3?#sustainabledesign?#ecoresponsable?#upcycling

Published by:?Amir Yakdi